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What Supply Chain Professionals Click On: Q1 2025 Insights from Our CTR Data
In B2B marketing—especially within the supply chain and logistics ecosystem—engagement is everything. Attention is earned, not assumed....
Supply Chain Radar’s Egg-O-Meter: Cracking the Code on Supply Chain Leadership🥚
Everyone’s seeking attention—but who’s actually winning the spotlight? In a world where perception can shape partnerships, careers, and...
Strategic Conversations - Book by Charlie Pesti Becomes an Amazon Best-Seller
The journey of the Strategic Conversations book has been nothing short of extraordinary. Launched on March 6, 2025 , this powerful...
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Elevating the Industry: CHARLIE PESTI at TPMTech'23
Hello! We are excited to attend the upcoming TPMTech in California on February 23 and 24, 2023. We are thrilled to be attending for the...
Maneek Mohan
Feb 14, 20231 min read
816 views
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Formatting a Press Release
Now that we understand the content and the structure of a proper press release, as well as what to say and how to say it, it’s time we...
Kriti Kumari
Feb 14, 20233 min read
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The Geometry of a Press Release: The Inverted Triangle
Last time we looked at words and grammar and how they can be used to keep the reader’s attention and make a press release engaging. Now...
Charlie Pesti
Feb 13, 20233 min read
476 views
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Fundamentals of writing a Press Release
In the previous blog, we talked about using the inverted triangle style of writing press releases, opening with the most important...
Charlie Pesti
Feb 13, 20232 min read
51 views
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Putting It All Together: Assembling Your Press Release
Last time, we talked about the 5 W’s, who, what, where, when, and why. Each one of the Ws carries critical information and is a vital...
Charlie Pesti
Feb 13, 20233 min read
33 views
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How to identify and fix your 'sucky' marketing?
Marketing is a crucial aspect of any business, as it helps to attract and retain customers and drive sales. However, not all marketing...
Maneek Mohan
Jan 6, 20234 min read
98 views
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Common Marketing Mistakes that Generate Negative ROI
“NOT EVERYTHING THAT COUNTS CAN BE COUNTED” -ALBERT EINSTEIN Return on Investment, a.k.a. ROI, is a more than a century-old, tried, and...
Soumya Nair
Jan 6, 20234 min read
144 views
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Build your Supply Chain Brand on LinkedIn
In this blog, we will discuss why you should consider LinkedIn as your business' best friend. There are several reasons why a supply...
Kriti Kumari
Jan 5, 20233 min read
275 views
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How to Stand Out at an Industry Event?
"People don’t just buy goods and services they buy relations, stories, and magic" - Seth Godin The addition of technology into the supply...
Soumya Nair
Jan 2, 20233 min read
498 views
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Guaranteed Ways to Generate Quality Leads for your Logistics Business?
According to the SEO Tribunal, 97% of people use the internet to learn more about companies. This means that if you aren't already doing...
Kriti Kumari
Dec 29, 20223 min read
55 views
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4 Steps for Building Connections with Journalists
"In journalism, there has always been a tension between getting it first and getting it right." --Ellen Goodman Building relationships is...
Soumya Nair
Dec 16, 20226 min read
55 views
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A conversation with AI on its role in Supply Chain Management
We sat down for a conversation with ChatGPT to understand what the hype was about and test its knowledge on the all-important supply...
Maneek Mohan
Dec 15, 20225 min read
1,014 views
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Why Are Supply Chain Trade Events Important?
"An event is only over when everyone stops talking about it!" -- Mason Cooley Supply chains are networks of processes, people,...
Soumya Nair
Dec 13, 20223 min read
762 views
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Do's & Dont's of a Good Press Release
For many, the thought of writing a press release can be intimidating. After all, journalists can be a notoriously picky lot when they...
Charlie Pesti
Dec 8, 20223 min read
58 views
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Thanksgiving - Give Thanks & A Whole Lot More!
While turkey, football, family, and friends are often the stars at Thanksgiving, many folks wonder how they can give meaningfully at...
Team CHARLIE PESTI
Nov 23, 20222 min read
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The 5W's of a Press Release!
This blog will help you understand two key points: -The critical components of a press release -How to frame a good press release...
Charlie Pesti
Nov 21, 20223 min read
649 views
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A Guide To Writing The Best Press Release
A press release is a powerful tool for any public relations campaign. It’s an announcement, a big reveal; it is the first step in good...
Kriti Kumari
Nov 21, 20224 min read
75 views
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Top 12 Supply Chain Events Worldwide 2024
In the rapidly evolving world of global commerce, staying ahead of the curve on supply chain trends, innovations, and best practices is...
Soumya Nair
Nov 15, 20228 min read
1,168 views
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The Ultimate Guide To Social Media For Supply Chain Businesses
In the previous blog, we discussed why supply chain leaders should consider building their company’s presence on social media. However,...
Kriti Kumari
Nov 8, 20224 min read
55 views
0 comments
CHARLIE PESTI Hires Top Marketing Executive
CHARLIE PESTI, the leading publicist of shipping, supply chain, and logistics technologies, appointed Jim Waters as the chief operating...
Kriti Kumari
Nov 7, 20222 min read
41 views
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