13 Ways a Market Survey Will Up Your Marketing Game
Understanding your market is crucial for success. Whether you're a bucking start-up or a seasoned enterprise, a market survey is an...
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Home Delivery World USA 2024: Navigating the Middle Mile in Retail Logistics
The 12th annual Home Delivery World USA, scheduled for June 5-6, 2024 at the Pennsylvania Convention Center, brings focus to every part...
Top 11 Sustainability Events of 2024
The year 2024 marks a significant leap forward in the global commitment to sustainability, with numerous events spanning the globe to...
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Soumya Nair
- Dec 16, 2022
- 6 min
4 Steps for Building Connections with Journalists
"In journalism, there has always been a tension between getting it first and getting it right." --Ellen Goodman Building relationships is...
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Maneek Mohan
- Dec 15, 2022
- 5 min
A conversation with AI on its role in Supply Chain Management
We sat down for a conversation with ChatGPT to understand what the hype was about and test its knowledge on the all-important supply...
1,009 views0 comments
Soumya Nair
- Dec 13, 2022
- 3 min
Why Are Supply Chain Trade Events Important?
"An event is only over when everyone stops talking about it!" -- Mason Cooley Supply chains are networks of processes, people,...
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Charlie Pesti
- Dec 8, 2022
- 3 min
Do's & Dont's of a Good Press Release
For many, the thought of writing a press release can be intimidating. After all, journalists can be a notoriously picky lot when they...
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Kriti Kumari
- Dec 5, 2022
- 3 min
5 Reasons to Consider Content Marketing for your Supply Chain Business in 2024
"Content is king." — Bill Gates. Content marketing is a crucial strategy focused on creating and sharing valuable content for target...
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Team CHARLIE PESTI
- Nov 23, 2022
- 2 min
Thanksgiving - Give Thanks & A Whole Lot More!
While turkey, football, family, and friends are often the stars at Thanksgiving, many folks wonder how they can give meaningfully at...
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Charlie Pesti
- Nov 21, 2022
- 3 min
The 5W's of a Press Release!
This blog will help you understand two key points: -The critical components of a press release -How to frame a good press release...
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Kriti Kumari
- Nov 21, 2022
- 4 min
A Guide To Writing The Best Press Release
A press release is a powerful tool for any public relations campaign. It’s an announcement, a big reveal; it is the first step in good...
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Soumya Nair
- Nov 15, 2022
- 8 min
Top 12 Supply Chain Events Worldwide 2024
In the rapidly evolving world of global commerce, staying ahead of the curve on supply chain trends, innovations, and best practices is...
1,159 views0 comments
Kriti Kumari
- Nov 8, 2022
- 4 min
The Ultimate Guide To Social Media For Supply Chain Businesses
In the previous blog, we discussed why supply chain leaders should consider building their company’s presence on social media. However,...
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Kriti Kumari
- Nov 7, 2022
- 2 min
CHARLIE PESTI Hires Top Marketing Executive
CHARLIE PESTI, the leading publicist of shipping, supply chain, and logistics technologies, appointed Jim Waters as the chief operating...
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Kriti Kumari
- Oct 22, 2022
- 5 min
Importance of Social Media In The Supply Chain Industry
The pandemic brought with it new dawn on B2B commerce, and with it, the supply chain industry underwent a massive disruption. Industry...
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Charlie Pesti
- Oct 13, 2022
- 1 min
The Concept Of Marketing & Tech In The Supply Chain Industry
People in the supply chain are in the business of making the impossible possible. But to tell those stories in a way that's engaging and...
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Soumya Nair
- Aug 31, 2022
- 7 min
100 Interesting Facts About Outsourcing
Around 300,000 jobs are outsourced by the US annually. The top reason for outsourcing (70%) is cost reduction. The total global IT...
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Charlie Pesti
- Aug 18, 2022
- 5 min
A Comprehensive Guide on Pitching Journalists: How to Pitch Me?
The historical aspect of a press release dates back to 1906. Ivy Lee, whose agency was working for a Pennsylvania Railroad, reported a...
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Soumya Nair
- Jul 19, 2022
- 1 min
Did You Know? The Concept Of ROI Is More Than A Century-Old
Return on Investment, a.k.a. ROI, is a more than a century-old, tried, and tested concept. Donaldson Brown, in 1914 working as Assistant...
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Soumya Nair
- Jul 12, 2022
- 1 min
Content Marketing is a Commitment, NOT a Campaign!
Great content is your long-term investment and the best sales rep in the world. The history of content marketing dates back to 1895 when...
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Soumya Nair
- Jul 5, 2022
- 5 min
History of Outsourcing: Pros & Cons
“MASTER YOUR STRENGTHS, OUTSOURCE YOUR WEAKNESSES” Although outsourcing as a concept dates back to the Roman Empire, when the SPQR...
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Soumya Nair
- Jun 28, 2022
- 6 min
Tips to consider while outsourcing your Marketing and PR agency.
Master your strength, outsource your weakness - Ryan Kahn. Public relations (PR) and marketing are essential components of a successful...
258 views0 comments
Maneek Mohan
- Mar 29, 2022
- 3 min
Top 4 Marketing Trends in Transport & Logistics for 2024 (Updated)
B2B marketing trends are dynamic. They are constantly evolving as businesses focus on utilizing the latest technologies. Today, companies...
1,151 views0 comments
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