PR

Press Releases WTF: What’s the Frequency?

Last time, we talked about building a relationship with the press and being involved with your industry. It’s a long process but well...

Quick Social Media tips for Supply Chain & Logistics businesses

How do you promote the supply chain? The best way to promote your supply chain business is to increase your online and offline...

17 Reasons Why: B2B Businesses should hire a PR agency?

“Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin PR or Public Relations is a...

Kriti Kumari

Press Releases WTF: What’s the Frequency?

Last time, we talked about building a relationship with the press and being involved with your industry. It’s a long process but well...

Charlie Pesti

The Geometry of a Press Release: The Inverted Triangle

Last time we looked at words and grammar and how they can be used to keep the reader’s attention and make a press release engaging. Now...

Charlie Pesti

Fundamentals of writing a Press Release

In the previous blog, we talked about using the inverted triangle style of writing press releases, opening with the most important...

Charlie Pesti

Putting It All Together: Assembling Your Press Release

Last time, we talked about the 5 W’s, who, what, where, when, and why. Each one of the Ws carries critical information and is a vital...

Charlie Pesti

Do's & Dont's of a Good Press Release

For many, the thought of writing a press release can be intimidating. After all, journalists can be a notoriously picky lot when they...

Charlie Pesti

The 5W's of a Press Release!

This blog will help you understand two key points: -The critical components of a press release -How to frame a good press release...

Kriti Kumari

A Guide To Writing The Best Press Release

A press release is a powerful tool for any public relations campaign. It’s an announcement, a big reveal; it is the first step in good...

Charlie Pesti

A Comprehensive Guide on Pitching Journalists: How to Pitch Me?

The historical aspect of a press release dates back to 1906. Ivy Lee, whose agency was working for a Pennsylvania Railroad, reported a...