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Slopocalypse: Avoiding AI ImageGen Pitfalls in Supply Chain Marketing
In the first installment of our "Slopocalypse" series, see how supply chain marketers can skip common AI image generation errors that damage brand credibility
CHAINge and the Power of Events in Supply Chain Marketing
CHAINge shows how powerful a well-executed supply chain event can be. Learn how Pesti helps businesses maximize ROI from events like CHAINge, transforming them into growth engines beyond brand visibility
The Supply Chain Marketing Budget Cycle: Plan, Prioritize, and Maximize ROI
Supply Chain Marketing Budget is more than just a spreadsheet — it’s a strategic roadmap that links brand, sales, and commercial...
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Maximizing ROI: How to Get the Most from Your Event Investments
This blog delves into the aspects of how to maximize ROI and get the most from your event investments.
Team CHARLIE PESTI
Dec 3, 20243 min read
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The Power of Events: Building Thought Leadership Through Strategic Investments
Learn how strategic event investments can establish your brand as a thought leader in the supply chain industry.
Team CHARLIE PESTI
Nov 20, 20243 min read
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Press Releases WTF: What’s the Frequency?
Last time, we talked about building a relationship with the press and being involved with your industry. It’s a long process but well...
Kriti Kumari
Mar 2, 20233 min read
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The Geometry of a Press Release: The Inverted Triangle
Last time we looked at words and grammar and how they can be used to keep the reader’s attention and make a press release engaging. Now...
Charlie Pesti
Feb 13, 20233 min read
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Fundamentals of writing a Press Release
In the previous blog, we talked about using the inverted triangle style of writing press releases, opening with the most important...
Charlie Pesti
Feb 13, 20232 min read
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Putting It All Together: Assembling Your Press Release
Last time, we talked about the 5 W’s, who, what, where, when, and why. Each one of the Ws carries critical information and is a vital...
Charlie Pesti
Feb 13, 20233 min read
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Do's & Dont's of a Good Press Release
For many, the thought of writing a press release can be intimidating. After all, journalists can be a notoriously picky lot when they...
Charlie Pesti
Dec 8, 20223 min read
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The 5W's of a Press Release!
This blog will help you understand two key points: -The critical components of a press release -How to frame a good press release...
Charlie Pesti
Nov 21, 20223 min read
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A Guide To Writing The Best Press Release
A press release is a powerful tool for any public relations campaign. It’s an announcement, a big reveal; it is the first step in good...
Kriti Kumari
Nov 21, 20224 min read
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A Comprehensive Guide on Pitching Journalists: How to Pitch Me?
The historical aspect of a press release dates back to 1906. Ivy Lee, whose agency was working for a Pennsylvania Railroad, reported a...
Charlie Pesti
Aug 18, 20225 min read
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