PR

Mission:Impossible

Breaking Through the 100,000-Unread-eMails Barrier The digital age has made it easier for anyone to reach out to the media, resulting in...

100 Interesting Facts About Press Releases

1. One out of four businesses publish more than 10 press releases each year, indicating the frequency and relevance of this communication...

How to Measure the Success of Your PR Campaign

Today, our focus is on measuring the impact of B2B PR and how to track and analyze a campaign's success effectively. Let's get started!...

Kriti Kumari

Press Releases WTF: What’s the Frequency?

Last time, we talked about building a relationship with the press and being involved with your industry. It’s a long process but well...

Charlie Pesti

The Geometry of a Press Release: The Inverted Triangle

Last time we looked at words and grammar and how they can be used to keep the reader’s attention and make a press release engaging. Now...

Charlie Pesti

Fundamentals of writing a Press Release

In the previous blog, we talked about using the inverted triangle style of writing press releases, opening with the most important...

Charlie Pesti

Putting It All Together: Assembling Your Press Release

Last time, we talked about the 5 W’s, who, what, where, when, and why. Each one of the Ws carries critical information and is a vital...

Charlie Pesti

Do's & Dont's of a Good Press Release

For many, the thought of writing a press release can be intimidating. After all, journalists can be a notoriously picky lot when they...

Charlie Pesti

The 5W's of a Press Release!

This blog will help you understand two key points: -The critical components of a press release -How to frame a good press release...

Kriti Kumari

A Guide To Writing The Best Press Release

A press release is a powerful tool for any public relations campaign. It’s an announcement, a big reveal; it is the first step in good...

Charlie Pesti

A Comprehensive Guide on Pitching Journalists: How to Pitch Me?

The historical aspect of a press release dates back to 1906. Ivy Lee, whose agency was working for a Pennsylvania Railroad, reported a...