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100 Interesting Facts about Outsourcing

Around 300,000 jobs are outsourced by the US annually The top reason for outsourcing (70%) is cost reduction. The total global IT...

How to Pitch Me: A Comprehensive Guide on Pitching Journalists

The historical aspect of a press release dates back to 1906. Ivy Lee, whose agency was working for a Pennsylvania Railroad, reported a...

Did you know? The concept of ROI is more than a century-old

Return on Investment, a.k.a. ROI, is a more than a century-old, tried, and tested concept. Donaldson Brown, in 1914 working as Assistant...

Charlie Pesti

How to Build a Brand and Reach Your Target Audience

When creating a successful business, it’s all about creating a brand and value and presenting them in a way that the target audience will...

Charlie Pesti

What Is The Most Important Business Skill for a Startup Founder?

If you ever ask an entrepreneur when the best time to start a new business would be, they’ll all very likely tell you the same thing,...