Does your Marketing Suck? How to Identify and Fix the Problem?
Marketing is a crucial aspect of any business, as it helps to attract and retain customers and drive sales. However, not all marketing...
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Common Marketing Mistakes that Generate Negative ROI
“NOT EVERYTHING THAT COUNTS CAN BE COUNTED” -ALBERT EINSTEIN Return on Investment, a.k.a. ROI, is a more than a century-old, tried, and...
Build your Supply Chain Brand on LinkedIn
In this blog, we will discuss why you should consider LinkedIn as your business' best friend. There are several reasons why a supply...
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Maneek Mohan
- Jan 6
- 4 min
Does your Marketing Suck? How to Identify and Fix the Problem?
Marketing is a crucial aspect of any business, as it helps to attract and retain customers and drive sales. However, not all marketing...
28 views0 comments
Soumya Nair
- Jan 6
- 4 min
Common Marketing Mistakes that Generate Negative ROI
“NOT EVERYTHING THAT COUNTS CAN BE COUNTED” -ALBERT EINSTEIN Return on Investment, a.k.a. ROI, is a more than a century-old, tried, and...
26 views0 comments
Soumya Nair
- Jan 2
- 3 min
How to Stand Out at an Industry Event?
"People don’t just buy goods and services they buy relations, stories, and magic" - Seth Godin The addition of technology into the supply...
8 views0 comments
Kriti Kumari
- Dec 29, 2022
- 3 min
Guaranteed Ways to Generate Quality Leads for your Logistics Business
According to the SEO Tribunal, 97% of people use the internet to learn more about companies. This means that if you aren't already doing...
14 views0 comments
Maneek Mohan
- Dec 15, 2022
- 5 min
A conversation with AI on its role in Supply Chain Management
We sat down for a conversation with ChatGPT to understand what the hype was about and test its knowledge on the all-important supply...
788 views0 comments
Soumya Nair
- Dec 13, 2022
- 3 min
Why Are Supply Chain Trade Events Important?
"An event is only over when everyone stops talking about it!" -- Mason Cooley Supply chains are networks of processes, people,...
698 views0 comments
Charlie Pesti
- Dec 8, 2022
- 3 min
5 Best Practices for Writing up the Best Press Releases
For many, the thought of writing a press release can be intimidating. After all, journalists can be a notoriously picky lot when they...
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Charlie Pesti
- Nov 21, 2022
- 3 min
The 5 Critical Components of Any Press Release
This blog will help you understand two key points: -The critical components of a press release -How to frame a good press release...
24 views0 comments
Kriti Kumari
- Nov 21, 2022
- 4 min
A Step-By-Step Guide To Writing The Best Press Release
A press release is a powerful tool for any public relations campaign. It’s an announcement, a big reveal; it is the first step in good...
24 views0 comments
Soumya Nair
- Oct 7, 2022
- 5 min
Tips to consider while outsourcing your Marketing and PR agency
P.T Barnum, an American showman in the early 19th century, once said, “Advertising is to a genuine article what manure is to land - it...
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Soumya Nair
- Sep 1, 2022
- 7 min
100 Interesting Facts About Outsourcing
Around 300,000 jobs are outsourced by the US annually. The top reason for outsourcing (70%) is cost reduction. The total global IT...
298 views0 comments
Charlie Pesti
- Mar 28, 2019
- 8 min
How to build a B2B Brand in 2023?
When creating a successful business, it’s all about creating a brand and value and presenting them in a way that the target audience will...
530 views0 comments
Charlie Pesti
- Jan 9, 2019
- 4 min
What Is The Most Important Business Skill For A Startup Founder?
If you ever ask an entrepreneur when the best time to start a new business would be, they’ll all very likely tell you the same thing,...
219 views0 comments
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