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Slopocalypse: Avoiding AI ImageGen Pitfalls in Supply Chain Marketing
In the first installment of our "Slopocalypse" series, see how supply chain marketers can skip common AI image generation errors that damage brand credibility
CHAINge and the Power of Events in Supply Chain Marketing
CHAINge shows how powerful a well-executed supply chain event can be. Learn how Pesti helps businesses maximize ROI from events like CHAINge, transforming them into growth engines beyond brand visibility
The Supply Chain Marketing Budget Cycle: Plan, Prioritize, and Maximize ROI
Supply Chain Marketing Budget is more than just a spreadsheet — it’s a strategic roadmap that links brand, sales, and commercial...
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How to Pitch a Journalist: A CHARLIE PESTI event at Manifest 2023
Manifest 2023: The Future of Logistics was a premier gathering of innovators, industry leaders, and investors showcasing cutting-edge...
Soumya Nair
Feb 23, 20235 min read
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How to Stand Out at an Industry Event?
"People don’t just buy goods and services they buy relations, stories, and magic" - Seth Godin The addition of technology into the supply...
Soumya Nair
Jan 2, 20233 min read
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A conversation with AI on its role in Supply Chain Management
We sat down for a conversation with ChatGPT to understand what the hype was about and test its knowledge on the all-important supply...
Maneek Mohan
Dec 15, 20225 min read
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Why Are Supply Chain Trade Events Important?
"An event is only over when everyone stops talking about it!" -- Mason Cooley Supply chains are networks of processes, people,...
Soumya Nair
Dec 13, 20223 min read
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Thanksgiving - Give Thanks & A Whole Lot More!
While turkey, football, family, and friends are often the stars at Thanksgiving, many folks wonder how they can give meaningfully at...
Team CHARLIE PESTI
Nov 23, 20222 min read
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The Concept Of Marketing & Tech In The Supply Chain Industry
People in the supply chain are in the business of making the impossible possible. But to tell those stories in a way that's engaging and...
Charlie Pesti
Oct 13, 20221 min read
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Tips to boost your Shipping & Forwarding business
Running a successful shipping and forwarding business can be challenging, especially with the increasing competition in the industry....
Charlie Pesti
Mar 21, 20224 min read
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What is the most Important Business Skill for a Startup Founder?
If you ever ask an entrepreneur when the best time to start a new business would be, they’ll all very likely tell you the same thing,...
Charlie Pesti
Jan 8, 20194 min read
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Nicholas Press: The Empty Shipping Container Problem Is Larger Than Just Poor Management
Executive Insights is a series by Shipping and Freight Resource that provides ongoing insights, enriching the knowledge of the readers...
Charlie Pesti
Dec 13, 20185 min read
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