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What Supply Chain Professionals Click On: Q1 2025 Insights from Our CTR Data
In B2B marketing—especially within the supply chain and logistics ecosystem—engagement is everything. Attention is earned, not assumed....
Supply Chain Radar’s Egg-O-Meter: Cracking the Code on Supply Chain Leadership🥚
Everyone’s seeking attention—but who’s actually winning the spotlight? In a world where perception can shape partnerships, careers, and...
Strategic Conversations - Book by Charlie Pesti Becomes an Amazon Best-Seller
The journey of the Strategic Conversations book has been nothing short of extraordinary. Launched on March 6, 2025 , this powerful...
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Maximizing ROI: How to Get the Most from Your Event Investments
This blog delves into the aspects of how to maximize ROI and get the most from your event investments.
Team CHARLIE PESTI
Dec 3, 20243 min read
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The Power of Events: Building Thought Leadership Through Strategic Investments
Learn how strategic event investments can establish your brand as a thought leader in the supply chain industry.
Team CHARLIE PESTI
Nov 20, 20243 min read
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5 Reasons to Consider Content Marketing for Your Supply Chain Business in 2025
"Content is king." — Bill Gates. Content marketing is a crucial strategy focused on creating and sharing valuable content for target...
Kriti Kumari
Oct 3, 20243 min read
70 views
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Quick Social Media tips for Supply Chain & Logistics businesses
How do you promote the supply chain? The best way to promote your supply chain business is to increase your online and offline...
Kriti Kumari
Feb 25, 20232 min read
127 views
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17 Reasons Why Businesses Should Hire a PR Agency
“Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin PR or Public Relations is a...
Soumya Nair
Feb 20, 20235 min read
1,330 views
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Common Marketing Mistakes that Generate Negative ROI
“NOT EVERYTHING THAT COUNTS CAN BE COUNTED” -ALBERT EINSTEIN Return on Investment, a.k.a. ROI, is a more than a century-old, tried, and...
Soumya Nair
Jan 6, 20234 min read
144 views
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Build your Supply Chain Brand on LinkedIn
In this blog, we will discuss why you should consider LinkedIn as your business' best friend. There are several reasons why a supply...
Kriti Kumari
Jan 5, 20233 min read
275 views
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The Ultimate Guide To Social Media For Supply Chain Businesses
In the previous blog, we discussed why supply chain leaders should consider building their company’s presence on social media. However,...
Kriti Kumari
Nov 8, 20224 min read
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Importance of Social Media In The Supply Chain Industry
The pandemic brought with it new dawn on B2B commerce, and with it, the supply chain industry underwent a massive disruption. Industry...
Kriti Kumari
Oct 22, 20225 min read
58 views
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100 Interesting Facts About Outsourcing
Around 300,000 jobs are outsourced by the US annually. The top reason for outsourcing (70%) is cost reduction. The total global IT...
Soumya Nair
Aug 31, 20227 min read
2,152 views
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Content Marketing is a Commitment, NOT a Campaign!
Great content is your long-term investment and the best sales rep in the world. The history of content marketing dates back to 1895 when...
Soumya Nair
Jul 12, 20221 min read
63 views
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History of Outsourcing: Pros & Cons
“MASTER YOUR STRENGTHS, OUTSOURCE YOUR WEAKNESSES” Although outsourcing as a concept dates back to the Roman Empire, when the SPQR...
Soumya Nair
Jul 5, 20225 min read
266 views
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Tips to consider while outsourcing your Marketing and PR agency.
Master your strength, outsource your weakness - Ryan Kahn. Public relations (PR) and marketing are essential components of a successful...
Soumya Nair
Jun 28, 20226 min read
262 views
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Top 4 Marketing Trends in Transport & Logistics for 2024 (Updated)
B2B marketing trends are dynamic. They are constantly evolving as businesses focus on utilizing the latest technologies. Today, companies...
Maneek Mohan
Mar 29, 20223 min read
1,213 views
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4 Reasons why Digital Marketing is important for Freight & Logistics businesses in 2024
Marketing has always been a cornerstone for any business. And in the highly globalized logistics industry, riding the digital wagon isn’t...
Team CHARLIE PESTI
Mar 14, 20223 min read
211 views
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