How to Measure the Success of Your PR Campaign
Today, our focus is on measuring the impact of B2B PR and how to track and analyze a campaign's success effectively. Let's get started!...
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Press Releases WTF: What’s the Frequency?
Last time, we talked about building a relationship with the press and being involved with your industry. It’s a long process but well...
Quick Social Media tips for Supply Chain & Logistics businesses
How do you promote the supply chain? The best way to promote your supply chain business is to increase your online and offline...
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Kriti Kumari
- Feb 25
- 2 min
Quick Social Media tips for Supply Chain & Logistics businesses
How do you promote the supply chain? The best way to promote your supply chain business is to increase your online and offline...
32 views0 comments
Soumya Nair
- Feb 20
- 5 min
17 Reasons Why: B2B Businesses should hire a PR agency?
“Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin PR or Public Relations is a...
96 views0 comments
Soumya Nair
- Jan 6
- 4 min
Common Marketing Mistakes that Generate Negative ROI
“NOT EVERYTHING THAT COUNTS CAN BE COUNTED” -ALBERT EINSTEIN Return on Investment, a.k.a. ROI, is a more than a century-old, tried, and...
35 views0 comments
Kriti Kumari
- Jan 5
- 3 min
Build your Supply Chain Brand on LinkedIn
In this blog, we will discuss why you should consider LinkedIn as your business' best friend. There are several reasons why a supply...
20 views0 comments
Kriti Kumari
- Dec 5, 2022
- 3 min
5 Reasons to Consider Content Marketing for your Supply Chain Business in 2023
"Content is king." — Bill Gates. Content marketing is a crucial strategy focused on creating and sharing valuable content for target...
28 views0 comments
Kriti Kumari
- Nov 8, 2022
- 4 min
The Ultimate Guide To Social Media For Supply Chain Businesses
In the previous blog, we discussed why supply chain leaders should consider building their company’s presence on social media. However,...
17 views0 comments
Kriti Kumari
- Oct 22, 2022
- 5 min
Importance of Social Media In The Supply Chain Industry
The pandemic brought with it new dawn on B2B commerce, and with it, the supply chain industry underwent a massive disruption. Industry...
28 views0 comments
Soumya Nair
- Sep 1, 2022
- 7 min
100 Interesting Facts About Outsourcing
Around 300,000 jobs are outsourced by the US annually. The top reason for outsourcing (70%) is cost reduction. The total global IT...
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Soumya Nair
- Jul 12, 2022
- 1 min
Content Marketing is a Commitment, NOT a Campaign!
Great content is your long-term investment and the best sales rep in the world. The history of content marketing dates back to 1895 when...
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Soumya Nair
- Jul 5, 2022
- 5 min
History of Outsourcing: Pros & Cons
“MASTER YOUR STRENGTHS, OUTSOURCE YOUR WEAKNESSES” Although outsourcing as a concept dates back to the Roman Empire, when the SPQR...
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Soumya Nair
- Jun 28, 2022
- 6 min
Tips to consider while outsourcing your Marketing and PR agency.
Master your strength, outsource your weakness - Ryan Kahn. Public relations (PR) and marketing are essential components of a successful...
134 views0 comments
Maneek Mohan
- Mar 29, 2022
- 3 min
Top 4 Marketing Trends in Transport & Logistics-2023
B2b marketing trends are dynamic. They are constantly evolving as businesses focus on utilizing the latest technologies. Today, companies...
600 views0 comments
Team CHARLIE PESTI
- Mar 15, 2022
- 3 min
4 Reasons why Digital Marketing is important for Freight & Logistics businesses in 2023
Marketing has always been a cornerstone for any business. And in the highly globalized logistics industry, riding the digital wagon isn’t...
61 views0 comments
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