Supply Chain Radar’s Egg-O-Meter: Cracking the Code on Supply Chain Leadership🥚

Everyone’s seeking attention—but who’s actually winning the spotlight? 

In a world where perception can shape partnerships, careers, and entire corporate reputations, or even profit, media sentiment is not just noise or hypothetical marketing data that has a love-hate relationship with marketers and board members. By using natural language processing (NLP) and artificial intelligence (AI) we can understand the emotions, opinions, and attitudes expressed in social media posts, customer reviews, or news articles. 

That’s why we built the Egg-O-Meter.

What is the Egg-O-Meter?

The SCR Egg-O-Meter 🥚 is a proprietary scoring tool designed to quantify how supply chain and business executives are being portrayed in the media over the past 30 days. Using natural language processing (NLP), we analyze the tone of media mentions—positive, negative, or neutral—about specific individuals. The goal is to distill complex media coverage into a single score that reflects who’s gaining momentum—and who might be cracking under pressure.

< 50% — needs some work

50% — Neutral Sentiment

>50% — Generally positive 

>90% — Exceptional Public Perception

These scores generated by algorithms that process the tone of coverage across trusted news sources. If an exec is in the headlines, we’re watching. But to ensure data quality and consistency, we only include individuals who have appeared in at least 50 media mentions in the past month.

Why It Matters

In a field where trust, transparency, and execution are paramount, reputation can directly impact partnerships, investor confidence, and even talent attraction. The Egg-O-Meter helps our readers understand how those actions are being perceived on the global stage.

It’s one thing to lead supply chains—it’s another to lead them well, and be seen doing so. The Egg-O-Meter is our way of highlighting the executives who are not just operating effectively behind the scenes but are also earning the spotlight for the right reasons.

A Proven Tool

Now featured in over 50+ consecutive issues of Supply Chain Radar, the Egg-O-Meter has become a trusted section for readers who want to keep a pulse on executive sentiment. Whether you're tracking your own media footprint or keeping tabs on competitors and collaborators, it offers a quick, reliable snapshot of reputational momentum.

Who’s Cracked the Top?

Each month, we spotlight a few high-performers—those whose names are trending for the right reasons—and occasionally, those whose media storms are worth noting. It's not about gossip—it's about grounded insights, media intelligence, and a better understanding of perception in the supply chain world.

Stay tuned to Supply Chain Radar for the latest edition of the Egg-O-Meter, where sentiment meets strategy.