01. Commercial Public Relations
Our Commercial Public Relations programs go well beyond simply generating buzz. Every campaign we design, build, and execute is aimed at establishing critical credibility, industry authority, and consumer trust. The approach effectively reaches the target audience, directly influences purchasing decisions, and increases lead generation.
The true return on investment (ROI) of any Commercial PR program is sustainable business growth and profitability.
Product Communications Strategic product communication in supply chain management delivers a significant return on investment (ROI) by translating complex features into compelling value propositions that resonate directly with the target audience.
Why Strong Product Communications Drive Revenue
Effective product communication maximizes market penetration, strengthens brand loyalty, and directly drives revenue growth by ensuring the product's unique benefits are not just heard but fully understood and desired by the intended audience.
The ROI is generated through several key areas
- improved speed-to-market for new launches
- accelerating product adoption
- enhanced customer satisfaction and retention due to a better understanding of product use
- reduced support costs from fewer inquiries.
Give your product a narrative that earns credibility, visibility, and commercial momentum.
Service Communications Supply chain services are evaluated on reliability, expertise, and real-world execution. The success of adoption largely depends on how the market understands your services, methodology, and the outcomes your teams can deliver at scale.
A Few Key Elements of Service Communications
The orchestration of strategic campaigns to announce new services ensures that target audiences are effectively primed, ready to learn more, and to buy.
- Manufacture demand — have authority figures talk about the challenges and effects of problems your services are intended to solve
- Create a high-status star—have your executive comment on and talk about the same problems and challenges
- Control attention —Introduce and talk about the solution
The ROI
The ROI is realized through a boost in immediate qualified lead generation and a faster sales cycle before the sales team engages the prospects. Furthermore, as a trusted thought leader, the program and campaign deliver enhanced client retention rates and sustained, profitable growth.
Let us help you craft the service narrative that builds confidence, credibility, and industry recognition where it matters most.
Crisis Communications Strong crisis communication is an indispensable function for long-term business viability that starts well before a crisis arises and extends far beyond simple damage control.
Protect Your Reputation When It Matters The Most
Studies show companies with effective disaster recovery plans can reduce the initial negative reputational and capital impact of a crisis by as much as 60%, avoiding potential legal fees, penalties, and the high costs of business disruption.
Beyond immediate cost avoidance, our clear, transparent, and empathetic communication program protects and rebuilds your brand reputation and customer trust that took years to establish. This preserves customer loyalty and helps prevent customer and employee attrition.
Ultimately, a well-executed crisis communication strategy:
- Ensure business continuity
- Allows a company to navigate turbulent times
- Emerge with enhanced credibility and resilience
- Directly safeguard revenue streams and ensure sustainable growth
Be prepared to protect your reputation and the revenue that depends on it.
Influencer Communications We leverage industry influencers in high-profile and strategic B2B marketing and PR programs that deliver substantial value and a high return on investment (ROI). Trusted industry influencers help build credibility, establish authority, and trust with niche audiences and key decision-makers.
High-quality leads and brand authority
While generating high-quality leads is a potential outcome, the primary returns are centered on building brand authority and increasing long-term brand equity within a niche market.
ROI generated can be of two types – Qualitative and Quantitative
Quantitative ROI
- Direct Sales and Conversions: Tracked through unique affiliate links, personalized promo codes, or UTM parameters, these campaigns can generate measurable revenue.
- Lead Generation: In the global supply chain management arena, valuable conversions can be realized through a demo booking, form submission, or free trial registration. Assigning a monetary value to these actions shows a clear return.
- Customer Acquisition Cost (CAC) Reduction: By effectively targeting potential customers through trusted voices, companies can increase the speed and lower the cost of acquiring new customers.
- Customer Lifetime Value (LTV) Increase: Influencers can attract customers who have a higher lifetime value. Tracking LTV for customers acquired through influencer campaigns provides a long-term view of profitability.
- Pipeline Acceleration: In longer B2B sales cycles, influencer-driven content can accelerate the buyer's journey by providing social proof and educating prospects, ultimately moving them through the pipeline faster.
- Increased Web Traffic and SEO: Influencers can drive significant organic traffic to a company's website through backlinks and direct referrals, which also boosts site's authority and search engine ranking over time.
Qualitative ROI
- Enhanced Brand Awareness: Influencers introduce a brand to a new, relevant audience, increasing overall visibility and reach in a specific niche.
- Improved Brand Credibility and Trust: Industry experts or thought leaders can endorse a product or service. In return the brand gains a significant boost in credibility and trust among potential buyers.
- Valuable Content Creation: Influencer partnerships result in high-quality, authentic content that can be repurposed across other marketing channels, such as social media, email campaigns, or even paid ads.
- Competitive Advantage: Leveraging influencers helps a company stand out in a crowded market by using a more human and authentic approach than traditional marketing methods.
Let’s build the influencer strategy that amplifies your story through the voices your industry trusts most.
Reputation ManagementOur Strategic Reputation Management programs play critical roles and deliver exceptional returns on investment (ROI) in any B2B marketing and sales campaigns in the global supply chain space, positively influencing decision-making.
Strengthening How the Market Sees You
In an environment where 80% of buyers invest heavily in researching and vetting vendors, a robust digital reputation is the critical B2B decision-making factor that influences whom the buyers choose to engage.
The ROI is multifaceted that:
- significantly lowers customer acquisition costs by being "pre-qualified", and the buyer already trusts your brand
- reduces the length of the sales cycle by providing immediate social proof and mitigating perceived risks
- enhances deal sizes as clients feel more confident committing to new and more extended contracts
Ultimately, reputation management acts as a strategic asset, converting brand perception into profitable pipeline growth and safeguarding revenue streams against negative feedback or competitive challenges.
Strengthen your reputation so it works for you in every pitch, partnership, and public moment.
Public Relations (PR) ExecutionPublic Relations 101: If you do not tell your story, someone else will, and you may not like their version of it. By gaining essential third-party credibility and positioning, Public Relations campaigns and strategic programs offer substantial benefits and a significant return on investment (ROI) in the global supply chain space.
Operational Excellence Behind Every PR Opportunity
Every Public Relations (PR) campaign we touch in the B2B supply chain space leverages earned media in respected trade and business publications. Articles, interviews, and mentions act as powerful, unbiased endorsements, which directly influence the buying process.
Quantitative ROI
- Revenue and Lead Generation: PR can directly generate leads and contribute to closed deals
- Reduced Customer Acquisition Cost (CAC): By building credibility and providing social proof, PR helps "warm up" prospects, making the sales team's job easier and potentially lowering the overall cost of acquiring a new customer.
- Faster Sales Cycles: PR coverage educates prospects before they even engage with sales, which has been shown in some cases to shorten the average B2B sales cycle by several months.
- Earned Media Value (EMV): The value of media coverage gained (articles, mentions) can be calculated and compared to the cost of equivalent paid advertising, demonstrating significant cost savings.
- Website Traffic and SEO Authority: High-quality backlinks from reputable industry publications generated through PR efforts boost a website's domain authority, drive organic search rankings, and increase relevant web traffic.
Qualitative ROI
- Enhanced Brand Credibility and Trust: The primary ROI of B2B PR is building trust and third-party validation, which is critical in an industry where purchasing decisions are complex and high-risk.
- Thought Leadership Positioning: PR programs establish a company's executives and subject matter experts as leaders in their field by securing speaking engagements and expert quotes in top-tier publications, enhancing influence and market share.
- Stronger Relationships: Consistent positive PR helps build lasting relationships with customers, partners, and media, fostering loyalty and a resilient brand image.
- Improved Brand Perception and Sentiment: Through sentiment analysis and consistent messaging, PR helps manage and shape how the market feels about a brand, which ultimately influences purchasing decisions.
- Competitive Advantage: A strong PR program allows a brand to maintain "Share of Voice" that exceeds its "Share of Market," a key indicator of market share growth and a clear competitive advantage.
Let us help you build a PR engine that delivers clarity and positively influences the buying decisions
Executive & Leadership MessagingOur Media Engagement programs connect executives with journalists who shape industry narratives and make sure key talking points and industry insights are understood, contextualized, and covered in the media. These connections offer crucial importance and strong return on investment (ROI) by transforming expert insights into trusted, third-party endorsements.
Building Media Relationships That Strengthen Your Market Presence
In the supply chain B2B landscape, where decision-makers rely heavily on validated information and industry credibility, validated executive insights generate powerful social proof that advertising or any other self-promotion simply cannot replicate.
The ROI is multifaceted that:
- significantly shortens lengthy sales cycles by having credible articles that "pre-sell" prospects on the brand’s expertise
- reduces customer acquisition costs by generating high-quality inbound leads
- substantially enhances SEO performance through authoritative backlinks.
By positioning the company and its executives as essential industry resources, these programs translate earned influence into measurable, profitable business growth.
Become the business journalists’ go-to expert they turn to when the industry needs insight.
Ad Hoc Media OpportunitiesAd hoc media opportunities provide critical value and offer a rapid return on investment (ROI). Our programs help industry-leading companies capitalize on breaking news cycles and shifting industry trends.
Rapid Visibility When Decision-Makers Are Paying The Most Attention
While a long-term strategy is essential, these tactical interventions capture timely attention and insert the brand and its executive into high-relevance conversations exactly when decision-makers are paying the most attention.
The ROI is immediate and powerful in:
- securing coverage in an "of-the-moment" article generates highly contextual social proof
- increasing website traffic from engaged prospects
- translating into rapid lead generation
- lowering customer acquisition costs by capitalizing on existing news momentum rather than fighting for attention
- enhancing internal alignment as sales teams can immediately leverage fresh, highly relevant media mentions to accelerate deal closures and secure quick wins
Streamlining the response to ad hoc media opportunities requires a combination of real-time monitoring, rapid internal communication, efficient content creation, and personal connections with the media.
Respond to media moments with speed and confidence.
Explore our Expertise
02. Marketing Consulting
We build integrated digital programs that engage your audience and guide them toward conversion.
03. Growth Enablement
We help growth-focused teams turn visibility into velocity. Through premium events, research- driven content, and precision-targeted marketing…
04. Technology
At The Pesti Group, technology is not an add-on—it’s the connective tissue that integrates strategy, execution, and measurement across everything we do.
Need help with marketing or PR?
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Or just send us an email casey.l@pesti.io