02. Marketing Consulting
Strategic Marketing Consulting for Businesses in Supply Chain Management Seeking Measurable Growth
Our marketing consulting services provide substantial benefits in the supply chain space by providing specialized expertise, objective perspectives, and real-world experience that in-house teams lack.
We help businesses navigate the complexities of B2B markets by designing, developing, and operating highly targeted, data-driven digital marketing programs.
Key advantages include access to the latest industry trends and technologies, optimizing marketing spend for a better return on investment (ROI), and the ability to scale marketing efforts efficiently, up or down, in line with the actual business needs.
Ultimately, we enable you to gain a competitive edge, streamline your market strategies, and accelerate your business growth.
Digital Marketing Your prospects don’t stumble into your sales funnel; they need to be guided through a strategic marketing program that delivers measurable results through supply chain industry-specific targeted campaigns to generate high-quality leads, optimize marketing ROI, and accelerate business growth.
A Digital Marketing Engine Built for Growth
Purchasing supply chain management and technology services requires strategic alignment, collaboration, efficiency, risk management, and technological integration between the buyer and the vendor. To win customers, the vendor’s digital marketing program must ensure every channel finds, educates, nurtures, and guides prospects through the sales funnel.
At Pesti, we unify SEO, content, and paid media to guarantee your industry expertise and solutions are visible exactly when buyers are searching for solutions. This approach immediately reduces funnel drop-off and converts mere interest into a predictable sales pipeline.
What Your Business Gains with Integrated Digital Marketing
Instead of disconnected metrics, you get a cohesive system that drives revenue by:
- Simplifying complex value propositions into clear, credible messages that convert across touch points
- Being found by buyers searching for solutions
- Reducing friction in the buyer journey, turning initial interest into traffic and into leads
- Staying top-of-mind with prospects through retargeting, nurturing, and consistent multi-channel presence.
Social Media Management Our social media programs and the selected social media channels serve as a powerful platform for building authority rather than contributing to mere digital noise. The key is to prioritize quality over quantity.
Building Authority, Not Noise
Social media moves deals forward when it builds trust. We help you turn your social media channels into credible, useful digital spaces where prospects will find information and learn about your company.
How Your Business Benefits from a Strategic Social Presence
Our well-orchestrated social media programs help you:
- Share insightful, relevant content that engages and addresses your audience's specific pain points and interests.
- Share content that establishes your expertise, credibility, and trust over time.
- Find and engage in meaningful conversations by answering questions and providing actionable information
- Position you as a go-to resource in your respective fields.
If you want a social presence that opens doors, not just posts, let’s build it.
Email MarketingOur personalized email marketing programs help win businesses in a B2B environment by creating a direct, human connection between buyers and sellers that builds trust and guides prospects through any sales cycles.
Nurturing Buyers with Precision
We set up and manage your entire email marketing system, from the tools to the workflows. It ensures consistent and valuable interactions, improves engagement, increases conversions, and delivers a high return on investment (ROI).
How Personalized Email Programs Accelerate Your Revenue Outcomes
A strategic email program gives you:
- Increased Engagement: Personalized emails cut through the noise of the flood of emails, capturing your recipient's attention — significantly higher open rates and click-through rates.
- Higher Conversion Rates: By tailoring your message to the buyer's stage in the journey and addressing specific pain points — motivate action and increase conversion rates.
- Stronger Relationships and Trust: Sending valuable, relevant content over time helps build credibility — a stronger, more personal connection with decision-makers.
- Improved ROI and Cost-Effectiveness: Personalized email marketing is the most cost-effective channel — improved the overall return on investment (ROI).
- Effective Lead Nurturing: B2B sales cycles are often long and involve multiple stakeholders. Personalized drip campaigns can effectively nurture leads through the sales funnel — the right information at the right time.
- Enhanced Customer Retention: When customers feel valued and understood, they are more likely to remain loyal. — loyalty, which is crucial for retaining existing customers, as it is more cost-effective than acquiring new ones.
Let’s turn your email channel into the one place your message never gets lost.
Content MarketingContent marketing provides significant benefits in the B2B supply chain management space by effectively addressing the unique challenges of the industry. It serves to educate prospects, establish a brand as a thought leader, and build trust with decision-makers.
Content That Helps Buyers Decide Smarter
By researching, writing, and publishing valuable resources like whitepapers, case studies, market reports, podcasts and webinars, you can attract and nurture leads naturally, guiding them through the sales funnel without hard selling. People don't like to be sold; they love to buy.
How You Benefit from Strong Content
Our content management programs:
- Significantly lower your customer acquisition costs
- Generate organic inbound traffic
- Provide sales teams with essential tools for educating prospects and closing deals
- Deliver a strong return on investment (ROI) by building lasting authority and credibility
Let’s build a content system that guides your buyers from the first question to the final purchase.
Paid Media & Digital AdvertisingLove it or hate it, paid media and digital advertising offer proven, measurable, and scalable benefits in the B2B supply chain environment. Because of its hyper-targeting capabilities, paid media and digital advertising across multiple channels, such as search engines, LinkedIn, and other social media, provide an immediate visibility that accelerates the buyer journey.
Paid Programs That Keep Your Buyers Moving
Our programs cut through the digital noise by developing content that resonates with decision-makers in the supply chain. Data-driven strategies precisely target those key decision-makers across platforms like LinkedIn and Google Ads. We help you control your budget and lead flow, and scale your efforts that are in line with your business goals. What you get is a clear, measurable return on investment (ROI) that directly translates to accelerated revenue and tangible business results.
How Paid Media & Digital Advertising Strengthens Your Results
Our programs allow businesses to:
- Test messaging in real-time
- Reach specific job titles, industries, and company sizes
- Generate immediate, high-intent leads
- Build brand awareness among key decision-makers
- Drive traffic to valuable conversion assets like webinars or whitepapers
- Measure the impact on revenue and business growth
Let’s build a paid engine that finds the right buyers, guides their research, and moves them through the sales funnel with clarity and confidence.
Content AmplificationContent amplification across multiple media channels provides significant benefits and a strong return on investment (ROI) by maximizing the reach and impact of your existing high-value content, such as market reports, white papers, webinars, case studies, and podcasts.
Expanding Your Reach Where It Matters
Our meticulously designed programs expand the reach of your material by distributing it through various channels beyond your initial publication point. We introduce your content to new audiences by strategically placing it on relevant third-party websites, industry and business publications, social media networks, and industry newsletters. The program broadens your visibility and reinforces your brand's presence in the supply chain space.
How You Benefit from Content Amplification
The resulting ROI is derived from:
- Improved efficiency of your content spend
- More leads and engagement
- Accelerated sales cycles across all digital touchpoints
Let’s make sure your best content reaches the people who can act on it.
Enterprise SEO & AI OptimizationWhether buyers are searching for solutions for a problem, checking how others solve it, or comparing solutions, a strong SEO ranking ensures your brand shows up on top of the list at the right time.
Expanding Your Reach Where It Matters
Our SEO and AI optimization campaigns capture high-intent organic traffic from decision-makers actively researching solutions. Our approach goes beyond keywords, focusing on technical optimization, authoritative content architecture, and strategic high quality link building to ensure your brand ranks for mission-critical terms, drives qualified leads, and delivers a robust, measurable return on investment (ROI). Over time, your organic search and AI chat presence becomes a predictable growth engine.
How You Benefit from Strong SEO + AI Fundamentals
Cohesive SEO + AI Optimization gives your business:
- Enhanced online visibility
- Measurable results
- Support for the entire buyer journey
- Shorter sales cycles
- Sustainable growth
Let’s make Enterprise SEO + AI Optimization bring the right buyers to you, consistently, organically, and at scale.
Explore our Expertise
01. Commercial Public Relations
Credibility is currency. At The Pesti Group, our Public Relations Consulting services are designed to deliver trust, authority, and lasting influence.
03. Growth Enablement
We help growth-focused teams turn visibility into velocity. Through premium events, research- driven content, and precision-targeted marketing…
04. Technology
At The Pesti Group, technology is not an add-on—it’s the connective tissue that integrates strategy, execution, and measurement across everything we do.
Need help with marketing or PR?
Let’s connect.
Or just send us an email casey.l@pesti.io