02. Marketing Consulting
At The Pesti Group, marketing consulting is designed with one clear focus: delivering measurable business impact. We help supply chain and logistics brands turn awareness into qualified pipeline, and pipeline into long-term growth. Our integrated marketing programs balance creativity with data, and industry expertise with performance-driven execution. From content and social to paid campaigns and demand generation—we help you maximize marketing ROI, align efforts with revenue goals, and drive results that move the needle where it matters most.
Digital Marketing We craft integrated digital marketing programs designed to meet your audience where they are and move them toward conversion. Whether you're looking to build awareness, drive leads, or deepen customer loyalty, our digital strategies are rooted in data, powered by creativity, and aligned with the unique needs of the supply chain and logistics sector.
Social Media Management
Your brand or business can’t afford guesswork. That’s why we combine analytics, vertical-specific insights, and storytelling to help you attract qualified traffic, convert interest, and scale pipeline predictably. From SEO and content to paid media, website UX, and analytics, every component works as one cohesive revenue engine.
Email Marketing
We design and execute targeted email campaigns that deliver value, build relationships, and drive action. Whether for nurture sequences, newsletters, or product announcements, our approach emphasizes strong copy, sharp design, and segmented audience targeting to maximize engagement and conversion.
Content Marketing
Content marketing is a strategic marketing approach that involves consistently creating and distributing valuable, relevant content to attract and engage a defined audience, ultimately driving profitable customer action. Rather than solely promoting products or services, the program focuses on providing helpful information, solving problems, demonstrating expertise, and building and nurturing connections with the target audience.
Types of content
Content remains a powerful tool for thought leadership and lead generation. We produce and distribute high-value assets that educate, influence, and convert—positioning your brand as a trusted authority. Formats include:
- White Papers – In-depth, research-backed insights for download and lead capture
- Webinars – Live or on-demand sessions designed to engage audiences and generate pipeline
- Blogs & FAQs – SEO-optimized, topical content that drives organic traffic and thought leadership
- Product Reviews & Case Studies – Real-world validation and storytelling to build trust and credibility
- Video Content – From product demos and event promos to executive interviews and television documentaries aired on global networks, we deliver video formats that bring your message to life across channels.
- Example include Supply & Demand Show interviews at Manifest, ASCM promotional videos, Toyota documentary airing on Amazon & Netflix
- Infographics & Visual Content – Designed to distill complex ideas into impactful visuals that are easy to share, remember, and act on—ideal for social media, sales enablement, and presentations.
- Social Clips & Motion Graphics – Short-form, animated, or visually dynamic assets tailored for digital campaigns, event promotions, and storytelling at scale.
- Repurposed & Designed Content Assets– We support end-to-end content design—from long-form assets like reports, guides, and playbooks to their high-impact repurposed formats. This includes everything from custom layouts to branded visuals that elevate your message across channels. We create:
- Micro-content derived from long-form assets: quote cards, teaser clips, audiograms, and carousel posts
- Social media graphics aligned to campaign themes
- Email headers and newsletter visuals for better engagement
- Event booth designs and event specific promotional materials
- Website banners, design for landing pages, lead magnets, and resource center content
Paid Media & Digital Advertising
We design and execute targeted ad campaigns that reach decision-makers across the supply chain industry —delivering both awareness and conversion.
LinkedIn Advertising
Leverage the power of LinkedIn’s Custom Audience and targeting capabilities to reach stakeholders in the supply chain ecosystem through:
- Website Conversion Ads: Using compelling creative developed by our team, we drive high-value traffic and measurable engagement from curated audience lists.
- Lead Generation Ads: Tap into LinkedIn’s built-in forms to convert interest directly within the platform boosting response rates.
Industry Publications
We recommend strategic ad placements like display banners, sponsored content or newsletter features in high-traffic, relevant media that offer high credibility and visibility among operational decision-makers on various industry, business media and newsletters.
Content Amplification
Extend your reach through our owned and partner channels with:
- Sponsored Posts across high-engagement LinkedIn groups and industry pages
- Email Blasts to segmented lists of active supply chain professionals
- Advertorials blending editorial tone with promotional messaging
- Website Banner Ads served on targeted sites your audience frequents
Customer Experience We enable clients to create thriving communities and relationship networks around their brand—connecting customers, partners, and prospects in meaningful ways. The goal is to move from “one-to-many” marketing to “many-to-many” relationship-building where your customers become advocates, partners become collaborators, and prospects feel part of a broader ecosystem. We help architect these interactions and touchpoints strategically. From curated events to targeted communications, we design experiences that strengthen your brand’s role at the center of your ecosystem. Here’s how we make it happen:
Customer Events
We help conceptualize, plan, and execute customer-focused events that bring your key audiences together—whether it’s a flagship customer conference, intimate roundtable, or user group session. We handle everything from content strategy to guest curation, event marketing, and on-ground experience management—creating spaces where customers connect with each other and with your brand in ways that deepen loyalty and fuel advocacy.
Partner Events
Your ecosystem also includes technology partners, service vendors, resellers, and alliances. We help you design and deliver partner programs and events—positioning your brand as the central node in an expanding network of value creators. From strategic partner summits to training workshops and networking events, we drive experiences that foster collaboration and mutual growth.
Email Campaigns
We design email programs that keep your ecosystem engaged year-round—not just during events. From personalized nurture tracks to community newsletters and targeted partner communications, we help ensure ongoing value delivery and relationship-building through thoughtful, high-impact email content.
Explore more Expertises
01. Commercial Public Relations
Credibility is currency. At The Pesti Group, our Public Relations Consulting services are designed to deliver trust, authority, and lasting influence.
03. Growth Enablement
We help growth-focused teams turn visibility into velocity. Through premium events, research- driven content, and precision-targeted marketing…
04. Technology
At The Pesti Group, technology is not an add-on—it’s the connective tissue that integrates strategy, execution, and measurement across everything we do.
Need help with marketing or PR?
Let’s connect.
Or just send us an email casey.l@pesti.io