Resources

Explore our latest articles, client success stories, and expert answers—all in one place.

Blog

supply chain software positioning

Supply Chain Software Positioning: Why Buyers See No Difference

TL;DR: Supply chain software positioning collapses when vendors rely on generic benefits like "improved visibility" rather than concrete operational situations. Without specific mechanisms and evidence, internal champions cannot defend your differentiation to the buying committee once your sales rep leaves the room
Retail Supply Chain & Logistics Expo 2026

Retail Supply Chain & Logistics Expo 2026: What to Expect in London

The Retail Supply Chain & Logistics Expo 2026 returns to London this November. Here’s what retail and supply chain leaders can expect from the event.
Supply Chain Brand Positioning

Supply Chain Brand Positioning: Lessons from Industry Marketing Leaders

What really makes a supply chain buyer choose one vendor over another? Marketing leaders and a supply chain professor share candid insights from a live industry panel.

The Five Questions Every Supply Chain Buyer Wants Answered Before They Choose You

If your homepage could belong to your competitor, you have a positioning problem. Learn how supply chain technology companies can sharpen positioning, differentiate their brand, and become the obvious choice for buyers.
Brand Positioning for Supply Chain Technology Companies

If Your Homepage Could Belong to Your Competitor, You Have a Positioning Problem

If your homepage could belong to your competitor, you have a positioning problem. Learn how supply chain technology companies can sharpen positioning, differentiate their brand, and become the obvious choice for buyers.
Integrated Marketing Strategy

Why Always-On Marketing Outperforms One-Off Campaigns Over Time

Explore why always-on marketing and PR outperform one-off media opportunities, and how consistent visibility helps supply chain brands build credibility, influence buying decisions, and drive long-term growth.
brand differentiation in supply chain technology

Why Should Your Prospects Choose You Over Your Competitors?

In crowded supply chain tech markets, innovation alone isn’t enough. Learn how strategic positioning and brand perception influence why customers choose one logistics technology vendor over another.
AI Slopocalypse

AI Slopocalypse: Using AI Responsibly in Supply Chain Marketing

As AI adoption accelerates in supply chain marketing, many brands are sacrificing trust for speed. Learn how to avoid the AI Slopocalypse and join the must-see panel at Manifest 2026.
A headline describing Pesti's official media partnership at Manifest 2026

Meet Pesti at Manifest 2026: Your Partner for Supply Chain PR and Visibility

Join Pesti at Manifest 2026 in Las Vegas, February 9-11, to discover how we elevate supply chain PR and visibility. Be sure not to miss our engaging panel on avoiding common AI pitfalls and maximizing credibility.
Load More

Success Stories

Client

Shipping and Freight Resource

Since 2008, we have empowered the industry through trusted content, strategic visibility, and meaningful influence — helping professionals and organizations stay informed, connected, and ahead of change…
Read full case

Client

ICT & Logistiek

The logistics sector is facing increasingly complex challenges, including optimizing supply chain processes, implementing advanced automation solutions, and improving transparency and efficiency in the chain…
Read full case
Logo ASCM

Client

ASCM

The Association for Supply Chain Management (ASCM) is the global leader in supply chain organizational transformation, innovation and leadership. As the largest non-profit association for supply chain…
Read full case

FAQs

Got questions? We’ve gathered the ones we hear most to make things easier
for you.

We specialize in working with companies in the supply chain, logistics, and technology sectors—ranging from startups to global enterprises.

Both. We can provide one-off services like media training or a PR campaign, but we typically work best as long-term partners through integrated programs.

Every engagement is tied to clear KPIs. Whether it’s media coverage, lead generation, or growth metrics, we align our reporting with your goals from day one.

We combine deep industry expertise with a living network of media, analysts, and partners—giving our clients access, insights, and influence that others can’t replicate.

Timelines vary by service, but most clients begin seeing meaningful traction within the first 60–90 days of engagement.

We help align marketing, PR, and sales to unlock commercial opportunities—through positioning, content, lead strategies, and strategic partnerships.

We do both. We often collaborate with in-house teams to amplify their efforts, but we can also operate independently and manage full execution.

Just reach out through our contact form or schedule a call. We’ll begin with an initial discovery session to understand your goals and recommend the best path forward.

Need help with marketing or PR?

Let’s connect.


    Or just send us an email casey.l@pesti.io