Supply Chain Software Positioning: Why Buyers See No Difference
TL;DR: Supply chain software positioning collapses when vendors rely on generic benefits like “improved visibility” rather than concrete operational situations. Without specific mechanisms and evidence, internal champions cannot defend your differentiation to the buying committee once your sales rep leaves the room
Retail Supply Chain & Logistics Expo 2026: What to Expect in London
The Retail Supply Chain & Logistics Expo 2026 returns to London this November. Here’s what retail and supply chain leaders can expect from the event.
Supply Chain Brand Positioning: Lessons from Industry Marketing Leaders
What really makes a supply chain buyer choose one vendor over another? Marketing leaders and a supply chain professor share candid insights from a live industry panel.
The Five Questions Every Supply Chain Buyer Wants Answered Before They Choose You
If your homepage could belong to your competitor, you have a positioning problem. Learn how supply chain technology companies can sharpen positioning, differentiate their brand, and become the obvious choice for buyers.
If Your Homepage Could Belong to Your Competitor, You Have a Positioning Problem
If your homepage could belong to your competitor, you have a positioning problem. Learn how supply chain technology companies can sharpen positioning, differentiate their brand, and become the obvious choice for buyers.
Why Always-On Marketing Outperforms One-Off Campaigns Over Time
Explore why always-on marketing and PR outperform one-off media opportunities, and how consistent visibility helps supply chain brands build credibility, influence buying decisions, and drive long-term growth.
Why Should Your Prospects Choose You Over Your Competitors?
In crowded supply chain tech markets, innovation alone isn’t enough. Learn how strategic positioning and brand perception influence why customers choose one logistics technology vendor over another.
Supply Chain Radar’s Egg-O-Meter: Cracking the Code on Supply Chain Leadership🥚
Supply Chain Radar’s Egg-o-Meter measures how supply chain leaders are effectively – or not so effectively – communicating
Email Marketing for Supply Chain: What Our Newsletter Tests Revealed
Most people think of email marketing as just another newsletter—a routine drop into already cluttered inboxes. But in supply chain, we’ve seen it work very differently. At Pesti, we’ve been running Supply Chain Radar (SCR)—a weekly newsletter now read by 68,000 subscribers—and recently, a simple team debate turned into a live experiment.