How to Measure the Success of Your PR Campaign
Today, our focus is on measuring the impact of B2B PR and how to track and analyze a campaign's success effectively. Let's get started!...
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Press Releases WTF: What’s the Frequency?
Last time, we talked about building a relationship with the press and being involved with your industry. It’s a long process but well...
Quick Social Media tips for Supply Chain & Logistics businesses
How do you promote the supply chain? The best way to promote your supply chain business is to increase your online and offline...
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Team CHARLIE PESTI
- May 15
- 2 min
How to Measure the Success of Your PR Campaign
Today, our focus is on measuring the impact of B2B PR and how to track and analyze a campaign's success effectively. Let's get started!...
6 views0 comments
Kriti Kumari
- Mar 3
- 3 min
Press Releases WTF: What’s the Frequency?
Last time, we talked about building a relationship with the press and being involved with your industry. It’s a long process but well...
399 views0 comments
Kriti Kumari
- Feb 25
- 2 min
Quick Social Media tips for Supply Chain & Logistics businesses
How do you promote the supply chain? The best way to promote your supply chain business is to increase your online and offline...
32 views0 comments
Soumya Nair
- Feb 20
- 5 min
17 Reasons Why: B2B Businesses should hire a PR agency?
“Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin PR or Public Relations is a...
96 views0 comments
Kriti Kumari
- Feb 20
- 6 min
Measuring the Impact of B2B PR: How to Track and Analyze Your Campaigns' Success
Introduction to tracking PR campaigns A PR (public relations) campaign refers to an organization or individual's coordinated and...
23 views0 comments
Maneek Mohan
- Feb 14
- 1 min
Elevating the Industry: CHARLIE PESTI at TPMTech'23
Hello! We are excited to attend the upcoming TPMTech in California on February 23 and 24, 2023. We are thrilled to be attending for the...
811 views0 comments
Kriti Kumari
- Feb 14
- 3 min
Formatting a Press Release
Now that we understand the content and the structure of a proper press release, as well as what to say and how to say it, it’s time we...
4 views0 comments
Charlie Pesti
- Feb 13
- 3 min
The Geometry of a Press Release: The Inverted Triangle
Last time we looked at words and grammar and how they can be used to keep the reader’s attention and make a press release engaging. Now...
19 views0 comments
Charlie Pesti
- Feb 13
- 2 min
Fundamentals of writing a Press Release
In the previous blog, we talked about using the inverted triangle style of writing press releases, opening with the most important...
14 views0 comments
Charlie Pesti
- Feb 13
- 3 min
Putting It All Together: Assembling Your Press Release
Last time, we talked about the 5 W’s, who, what, where, when, and why. Each one of the Ws carries critical information and is a vital...
7 views0 comments
Maneek Mohan
- Jan 6
- 4 min
How to identify and fix your 'sucky' marketing?
Marketing is a crucial aspect of any business, as it helps to attract and retain customers and drive sales. However, not all marketing...
34 views0 comments
Soumya Nair
- Jan 6
- 4 min
Common Marketing Mistakes that Generate Negative ROI
“NOT EVERYTHING THAT COUNTS CAN BE COUNTED” -ALBERT EINSTEIN Return on Investment, a.k.a. ROI, is a more than a century-old, tried, and...
35 views0 comments
Kriti Kumari
- Jan 5
- 3 min
Build your Supply Chain Brand on LinkedIn
In this blog, we will discuss why you should consider LinkedIn as your business' best friend. There are several reasons why a supply...
20 views0 comments
Soumya Nair
- Jan 2
- 3 min
How to Stand Out at an Industry Event?
"People don’t just buy goods and services they buy relations, stories, and magic" - Seth Godin The addition of technology into the supply...
10 views0 comments
Kriti Kumari
- Dec 29, 2022
- 3 min
Guaranteed Ways: How to generate Quality Leads for your Logistics Business?
According to the SEO Tribunal, 97% of people use the internet to learn more about companies. This means that if you aren't already doing...
18 views0 comments
Soumya Nair
- Dec 16, 2022
- 6 min
4 Steps for Building Connections with Journalists
"In journalism, there has always been a tension between getting it first and getting it right." --Ellen Goodman Building relationships is...
36 views0 comments
Maneek Mohan
- Dec 15, 2022
- 5 min
A conversation with AI on its role in Supply Chain Management
We sat down for a conversation with ChatGPT to understand what the hype was about and test its knowledge on the all-important supply...
881 views0 comments
Soumya Nair
- Dec 13, 2022
- 3 min
Why Are Supply Chain Trade Events Important?
"An event is only over when everyone stops talking about it!" -- Mason Cooley Supply chains are networks of processes, people,...
702 views0 comments
Charlie Pesti
- Dec 8, 2022
- 3 min
Do's & Dont's of a Good Press Release
For many, the thought of writing a press release can be intimidating. After all, journalists can be a notoriously picky lot when they...
34 views0 comments
Kriti Kumari
- Dec 5, 2022
- 3 min
5 Reasons to Consider Content Marketing for your Supply Chain Business in 2023
"Content is king." — Bill Gates. Content marketing is a crucial strategy focused on creating and sharing valuable content for target...
28 views0 comments
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