Does your Marketing Suck? How to Identify and Fix the Problem?
Marketing is a crucial aspect of any business, as it helps to attract and retain customers and drive sales. However, not all marketing...
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Common Marketing Mistakes that Generate Negative ROI
“NOT EVERYTHING THAT COUNTS CAN BE COUNTED” -ALBERT EINSTEIN Return on Investment, a.k.a. ROI, is a more than a century-old, tried, and...
Build your Supply Chain Brand on LinkedIn
In this blog, we will discuss why you should consider LinkedIn as your business' best friend. There are several reasons why a supply...
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Maneek Mohan
- Jan 6
- 4 min
Does your Marketing Suck? How to Identify and Fix the Problem?
Marketing is a crucial aspect of any business, as it helps to attract and retain customers and drive sales. However, not all marketing...
28 views0 comments
Soumya Nair
- Jan 6
- 4 min
Common Marketing Mistakes that Generate Negative ROI
“NOT EVERYTHING THAT COUNTS CAN BE COUNTED” -ALBERT EINSTEIN Return on Investment, a.k.a. ROI, is a more than a century-old, tried, and...
26 views0 comments
Kriti Kumari
- Jan 5
- 3 min
Build your Supply Chain Brand on LinkedIn
In this blog, we will discuss why you should consider LinkedIn as your business' best friend. There are several reasons why a supply...
8 views0 comments
Soumya Nair
- Jan 2
- 3 min
How to Stand Out at an Industry Event?
"People don’t just buy goods and services they buy relations, stories, and magic" - Seth Godin The addition of technology into the supply...
8 views0 comments
Kriti Kumari
- Dec 29, 2022
- 3 min
Guaranteed Ways to Generate Quality Leads for your Logistics Business
According to the SEO Tribunal, 97% of people use the internet to learn more about companies. This means that if you aren't already doing...
14 views0 comments
Soumya Nair
- Dec 16, 2022
- 6 min
4 Steps for Building Connections with Journalists
"In journalism, there has always been a tension between getting it first and getting it right." --Ellen Goodman Building relationships is...
25 views0 comments
Maneek Mohan
- Dec 15, 2022
- 5 min
A conversation with AI on its role in Supply Chain Management
We sat down for a conversation with ChatGPT to understand what the hype was about and test its knowledge on the all-important supply...
788 views0 comments
Soumya Nair
- Dec 13, 2022
- 3 min
Why Are Supply Chain Trade Events Important?
"An event is only over when everyone stops talking about it!" -- Mason Cooley Supply chains are networks of processes, people,...
698 views0 comments
Charlie Pesti
- Dec 8, 2022
- 3 min
5 Best Practices for Writing up the Best Press Releases
For many, the thought of writing a press release can be intimidating. After all, journalists can be a notoriously picky lot when they...
19 views0 comments
Kriti Kumari
- Dec 5, 2022
- 3 min
5 Reasons to Consider Content Marketing for your Supply Chain Business
"Content is king." — Bill Gates. Content marketing is a crucial strategy focused on creating and sharing valuable content for target...
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Team CHARLIE PESTI
- Nov 23, 2022
- 2 min
Thanksgiving - Give Thanks & A Whole Lot More!
While turkey, football, family, and friends are often the stars at Thanksgiving, many folks wonder how they can give meaningfully at...
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Charlie Pesti
- Nov 21, 2022
- 3 min
The 5 Critical Components of Any Press Release
This blog will help you understand two key points: -The critical components of a press release -How to frame a good press release...
24 views0 comments
Kriti Kumari
- Nov 21, 2022
- 4 min
A Step-By-Step Guide To Writing The Best Press Release
A press release is a powerful tool for any public relations campaign. It’s an announcement, a big reveal; it is the first step in good...
24 views0 comments
Soumya Nair
- Nov 15, 2022
- 4 min
Top 11 Supply Chain Events You Cannot Afford To Miss!
"Supply chain is like nature; it's all around us …" – Dave Waters. Supply chains are everywhere; within a top-performing industry or even...
992 views0 comments
Kriti Kumari
- Nov 8, 2022
- 4 min
The Ultimate Guide To Social Media For Supply Chain Businesses
In the previous blog, we discussed why supply chain leaders should consider building their company’s presence on social media. However,...
12 views0 comments
Kriti Kumari
- Nov 7, 2022
- 2 min
CHARLIE PESTI Hires Top Marketing Executive
CHARLIE PESTI, the leading publicist of shipping, supply chain, and logistics technologies, appointed Jim Waters as the chief operating...
30 views0 comments
Kriti Kumari
- Oct 22, 2022
- 5 min
Importance of Social Media In The Supply Chain Industry
The pandemic brought with it new dawn on B2B commerce, and with it, the supply chain industry underwent a massive disruption. Industry...
24 views0 comments
Kriti Kumari
- Oct 13, 2022
- 1 min
The Concept Of Marketing & Tech In The Supply Chain Industry
People in the supply chain are in the business of making the impossible possible. But to tell those stories in a way that's engaging and...
37 views0 comments
Soumya Nair
- Oct 7, 2022
- 5 min
Tips to consider while outsourcing your Marketing and PR agency
P.T Barnum, an American showman in the early 19th century, once said, “Advertising is to a genuine article what manure is to land - it...
39 views0 comments
Soumya Nair
- Sep 1, 2022
- 7 min
100 Interesting Facts About Outsourcing
Around 300,000 jobs are outsourced by the US annually. The top reason for outsourcing (70%) is cost reduction. The total global IT...
298 views0 comments
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