Guaranteed Ways to Generate Quality Leads for your Logistics Business
According to the SEO Tribunal, 97% of people use the internet to learn more about companies. This means that if you aren't already doing so, you should include digital tools and other conventional marketing tactics when developing marketing strategies for your logistics and supply chain business so you can be easily found by prospects.
This blog discusses strategies for targeting the right audience and generating more sales leads for your business.
1. Define your target customer persona
No matter what the size of your business is or how broad your target audience is, defining your target audience persona is crucial to help you streamline and maximize the value of your marketing. Once you understand your target audience, it becomes easier to customize content and messaging to help fill the sales pipeline.
For a B2B logistics business, consider factors such as age, gender, location, and company while building your customer profile. All marketing activities will be personalized by profile, improving the rate of conversions.
As per reports by Mckinsey, over three-fourths of consumers said that receiving personalized communications was a key factor in promoting their consideration of a brand, and 78% said such content made them more likely to repurchase.
2. Competitive analysis
To stand out in the crowd as a logistics and supply chain business, it’s important to understand who your competitors are and how they differ from you. The best way to do this is to compare your business, pricing, and marketing strategies.
Knowing your competitors well will help build better strategies to improve your product offerings and services to ensure your business stands out from the crowd. You will have a clear understanding of what is being offered in the marketplace and how you can beat those offers with your own.
Make sure to do a detailed analysis of your competitors’ marketing efforts to understand what channels they are using to reach their audience, along with their content style. The goal is not to replicate their marketing strategy but to do better using your own unique style.
Once you have collected these data points, it is easier to focus your strategies and tactics on those platforms that deliver quality leads for your logistics business.
3. Optimize your website
If you are reading this article, it’s because you searched for this topic on Google and we made sure to optimize our website to be found on Google. Having a website rank organically on Google can do wonders for your business. Check out these stats by Hubspot to understand why you need to establish your presence in Google search results with a prominent website.
An SEO-optimized website with remarkable content will drive organic traffic and resolve queries for your potential customers, thus building brand loyalty. Once you have established a relationship with your prospects by answering their questions, they have a higher probability of becoming qualified leads in your sales pipeline.
Read our blog on why you should optimize your website with quality content and how it will help you convert more leads. Check it out here.
4. Leverage social media
There’s no better way to generate leads for your logistics business than using social media. Sharing your products and services on social media boosts the visibility of your business across different audience segments. Additionally, most of these social media platforms offer the opportunity to run your own ads where you can target specific audience segments based on interest, location, age, gender, and profession.
We have an entire space dedicated to different social media platforms and how you can leverage them for your supply chain & logistics business to generate leads and grow your brand.
Check out our blog here.
Marketing is as much about art as it is about science and numbers. You start by understanding your products and services and who are the prime candidates for buying. Then make sure to know who your competitors are. Armed with this knowledge, define your niche and optimize your website to deliver remarkable content that addresses your target market’s needs. Done correctly, these prospects will find you after a Google search and come to know your brand as a trusted source.
Setting up targeted messaging that thanks people for visiting your website and consuming your content helps engage with these prospects.
If your team would like to know more about setting up a marketing plan or strategic roadmap, please visit us here!