CHARLIE PESTI Hires Top Marketing Executive
Updated: Nov 28, 2022
CHARLIE PESTI, the leading publicist of shipping, supply chain, and logistics technologies, appointed Jim Waters as the chief operating officer of its global operations.
Mr. Waters is a highly respected and experienced sales and marketing executive who most recently served as Head of Global Marketing for Tive, a global leader in supply chain and logistics technology. While at Tive, Jim grew the company from 18 employees to over 200 and helped the company achieve a 700+% growth in ARR. Prior to Tive, Jim founded and sold two companies - including Foresight Information which was sold to US Info Search in 2018. Other notable exits include the sale of StreamServe to OpenText (NASDAQ: OTEX) and Fast Search & Transfer to Microsoft (NASDAQ: MSFT) for $1.2B.
“I am thrilled to join this dynamic team of seasoned technology and logistics executives in a much wider industry capacity. We are truly committed to creating and delivering immediate brand activation for our clients,” Waters explained. “CHARLIE PESTI’s offerings enable logistics service providers (LSPs) and technology providers to make their mark and reach extremely targeted audiences with meaningful results.”
PESTI’s services include public relations, building brand recognition, media engagement, customer acquisition and retention, content marketing, SEO, and events. The company, based in Fort Washington, PA, has remote employees across the Globe to ensure 24x7/365 coverage for its clients, including Tive, a global leader in supply chain and logistics technology, BoxC, an e-commerce logistics management platform, built and designed for e-commerce in a globalized world, C3 Solutions: the industry leader in configurable Yard and Dock Management solutions, Turvo: the #1 modern TMS solution, CargoX, a global company specializing in document transfer solutions, based on blockchain transactions and an ownership validation platform and project44, leading supply chain visibility company.
“Jim comes from the logistics technology industry and shares our passion and focus on helping businesses move this industry into the future. We are thrilled to have someone of his caliber, with logistics and technology prowess, step up to lead the charge forward as our new COO,” stated Charlie Pesti, CEO of CHARLIE PESTI.
About Charlie Pesti
CHARLIE PESTI is the world’s best publicist of Shipping, Supply Chain, and Logistics Technologies. Focused on the supply chain and logistics sectors, we pride ourselves on being the only premier, full-service PR, and Marketing agency in the space. We are a global team of passionate and specialized professionals helping clients with Brand Recognition, Media and Public Relations, Content Marketing, Social Media, Web Traffic, and Lead Generation.