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  • Team CHARLIE PESTI

Practical Tips for Using Data in Logistics

Updated: Jan 16


In the fast-paced world of logistics, the ability to quickly identify and leverage relevant data is not just an advantage; it's a necessity. At CHARLIE PESTI, we understand the critical role data plays in driving the logistics industry forward. As we prepare for our panel at Manifest 2024, we're focusing on the importance of discerning and utilizing impactful data in our sector.


The Significance of Data in Logistics


The logistics industry, a complex web of supply chains, transportation, and inventory management, generates an immense volume of data daily. This data, if harnessed correctly, can lead to improved efficiency, cost reduction, and enhanced customer satisfaction. However, the key challenge lies in identifying which data is truly useful.


Identifying Useful Data: A Strategic Approach


1. Understand Your Business Objectives: The first step in identifying useful data is to have a clear understanding of your business goals. Whether it's reducing delivery times, optimizing routes, or improving customer service, your objectives will guide you in determining which data is relevant.


2. Know Your Key Performance Indicators (KPIs): KPIs are metrics that help you measure your progress towards your business goals. In logistics, this could be anything from on-time delivery rates to warehouse efficiency. Identifying the right KPIs is crucial in selecting data that matters.


3. Volume, Velocity, and Variety: The three Vs of big data are particularly relevant in logistics. Volume refers to the amount of data, velocity to the speed at which it's generated, and variety to the different types of data. Understanding these aspects can help in filtering the data that is most pertinent to your needs.


4. Leverage Technology: Utilize advanced data analytics tools and software that can process large volumes of data and provide actionable insights. Technologies like AI and machine learning can be particularly useful in identifying patterns and trends that might not be immediately obvious.


5. Data Quality Over Quantity: It's not just about having lots of data; it's about having high-quality data. Ensure that the data you collect is accurate, complete, and timely. Poor quality data can lead to misguided decisions.


6. Customer-Centric Data: In the logistics industry, customer satisfaction is paramount. Data that provides insights into customer preferences, delivery satisfaction, and service quality is incredibly valuable.


7. Competitive Analysis: Keep an eye on the market and your competitors. Data that offers insights into market trends and competitor strategies can be crucial for staying ahead.


Case Study: Insights from Our Latest Market Report


Our recent market report serves as a practical example of identifying and using relevant data in the logistics industry. This report analyzes various data points, from market trends to consumer behavior, providing a comprehensive view of the logistics landscape. It demonstrates how targeted data analysis can lead to actionable insights, driving informed decision-making and strategic planning.


Practical Tips for Data Identification in Logistics


1. Regular Data Audits: Conduct regular audits of your data collection and management processes. This helps in identifying gaps and ensuring that you're collecting data that is both relevant and useful.


2. Employee Training: Ensure that your team is trained in data literacy. Employees who understand the importance of data and how to analyze it are invaluable assets.


3. Feedback Loops: Implement feedback mechanisms to continually assess the usefulness of the data you're collecting. This can involve feedback from customers, suppliers, and internal teams.


4. Stay Updated with Industry Trends: The logistics industry is constantly evolving. Stay abreast of the latest trends and technologies to ensure that the data you're collecting is current and relevant.


5. Collaborate and Share Insights: Collaboration, both within and outside the organization, can be key in understanding which data is useful. Sharing insights with partners and industry peers can provide new perspectives on data utilization.


CHARLIE PESTI at Manifest 2024: A Deep Dive into Data Utilization


Our upcoming panel at Manifest 2024, titled "How To Make Your Data Work for You — What You Should and Shouldn’t Do," is set to address these very challenges. We have an esteemed panel of industry experts, including:


  • Priyanka Ann Saini, Managing Director at CHARLIE PESTI

  • Eric Johnson, Senior Editor of Technology with JOC.com

  • Constantine Komodromos, CEO of VesselBot

  • Hariesh Manaadiar, Founder of Shipping and Freight Resource

  • Adrian Stoch, Chief Automation Officer of GXO


This panel will explore the intricacies of data in the logistics industry, focusing on how to identify, analyze, and utilize data effectively. We aim to provide insights that will help businesses in the logistics sector to not just collect data, but to collect data that drives growth and innovation.


In conclusion, identifying useful data in the logistics industry is a dynamic and ongoing process. It requires a strategic approach, an understanding of your business objectives, and the right technological tools. As we look forward to our panel at Manifest 2024, we invite you to join us in this insightful discussion. Together, we can unravel the complexities of data in logistics, turning information into a powerful tool for growth and innovation. Stay tuned for our next blog post, where we will delve deeper into how to turn data into actionable insights for your business.


Looking to learn more? Contact Us.




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