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Slopocalypse: Avoiding AI ImageGen Pitfalls in Supply Chain Marketing
In the first installment of our "Slopocalypse" series, see how supply chain marketers can skip common AI image generation errors that damage brand credibility
CHAINge and the Power of Events in Supply Chain Marketing
CHAINge shows how powerful a well-executed supply chain event can be. Learn how Pesti helps businesses maximize ROI from events like CHAINge, transforming them into growth engines beyond brand visibility
The Supply Chain Marketing Budget Cycle: Plan, Prioritize, and Maximize ROI
Supply Chain Marketing Budget is more than just a spreadsheet — it’s a strategic roadmap that links brand, sales, and commercial...
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Team CHARLIE PESTI
Oct 23, 20232 min read
100 Interesting Facts About Press Releases
1. One out of four businesses publish more than 10 press releases each year, indicating the frequency and relevance of this communication...
Team CHARLIE PESTI
Jul 25, 20237 min read
17 Reasons Why Businesses Should Hire a PR Agency
“Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin PR or Public Relations is a...
Soumya Nair
Feb 20, 20235 min read
Fundamentals of writing a Press Release
In the previous blog, we talked about using the inverted triangle style of writing press releases, opening with the most important...
Charlie Pesti
Feb 13, 20232 min read
Do's & Dont's of a Good Press Release
For many, the thought of writing a press release can be intimidating. After all, journalists can be a notoriously picky lot when they...
Charlie Pesti
Dec 8, 20223 min read
The 5W's of a Press Release!
This blog will help you understand two key points: -The critical components of a press release -How to frame a good press release...
Charlie Pesti
Nov 21, 20223 min read
A Guide To Writing The Best Press Release
A press release is a powerful tool for any public relations campaign. It’s an announcement, a big reveal; it is the first step in good...
Kriti Kumari
Nov 21, 20224 min read
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