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Slopocalypse: Avoiding AI ImageGen Pitfalls in Supply Chain Marketing
In the first installment of our "Slopocalypse" series, see how supply chain marketers can skip common AI image generation errors that damage brand credibility


CHAINge and the Power of Events in Supply Chain Marketing
CHAINge shows how powerful a well-executed supply chain event can be. Learn how Pesti helps businesses maximize ROI from events like CHAINge, transforming them into growth engines beyond brand visibility


The Supply Chain Marketing Budget Cycle: Plan, Prioritize, and Maximize ROI
Supply Chain Marketing Budget is more than just a spreadsheet — it’s a strategic roadmap that links brand, sales, and commercial...
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Fundamentals of writing a Press Release
In the previous blog, we talked about using the inverted triangle style of writing press releases, opening with the most important...

Charlie Pesti
Feb 13, 20232 min read
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Do's & Dont's of a Good Press Release
For many, the thought of writing a press release can be intimidating. After all, journalists can be a notoriously picky lot when they...

Charlie Pesti
Dec 8, 20223 min read
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The 5W's of a Press Release!
This blog will help you understand two key points: -The critical components of a press release -How to frame a good press release...

Charlie Pesti
Nov 21, 20223 min read
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A Guide To Writing The Best Press Release
A press release is a powerful tool for any public relations campaign. It’s an announcement, a big reveal; it is the first step in good...
Kriti Kumari
Nov 21, 20224 min read
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