Supply Chain Software Positioning: Why Buyers See No Difference
TL;DR: Supply chain software positioning collapses when vendors rely on generic benefits like “improved visibility” rather than concrete operational situations. Without specific mechanisms and evidence, internal champions cannot defend your differentiation to the buying committee once your sales rep leaves the room
Retail Supply Chain & Logistics Expo 2026: What to Expect in London
The Retail Supply Chain & Logistics Expo 2026 returns to London this November. Here’s what retail and supply chain leaders can expect from the event.
Supply Chain Brand Positioning: Lessons from Industry Marketing Leaders
What really makes a supply chain buyer choose one vendor over another? Marketing leaders and a supply chain professor share candid insights from a live industry panel.
The Five Questions Every Supply Chain Buyer Wants Answered Before They Choose You
If your homepage could belong to your competitor, you have a positioning problem. Learn how supply chain technology companies can sharpen positioning, differentiate their brand, and become the obvious choice for buyers.
If Your Homepage Could Belong to Your Competitor, You Have a Positioning Problem
If your homepage could belong to your competitor, you have a positioning problem. Learn how supply chain technology companies can sharpen positioning, differentiate their brand, and become the obvious choice for buyers.
Why Always-On Marketing Outperforms One-Off Campaigns Over Time
Explore why always-on marketing and PR outperform one-off media opportunities, and how consistent visibility helps supply chain brands build credibility, influence buying decisions, and drive long-term growth.
Why Should Your Prospects Choose You Over Your Competitors?
In crowded supply chain tech markets, innovation alone isn’t enough. Learn how strategic positioning and brand perception influence why customers choose one logistics technology vendor over another.
Meet Pesti at Manifest 2026: Your Partner for Supply Chain PR and Visibility
Join Pesti at Manifest 2026 in Las Vegas, February 9-11, to discover how we elevate supply chain PR and visibility. Be sure not to miss our engaging panel on avoiding common AI pitfalls and maximizing credibility.
Slopocalypse: Avoiding AI ImageGen Pitfalls in Supply Chain Marketing
Is poor use of AI-generated visuals sabotaging your supply chain brand? Our first “Slopocalypse” post reveals common marketing blunders. From inaccurate truck styles to chaotic infographics, and guides you on responsibly leveraging AI to build authenticity and trust with your audience.
Lead Generation through Events – How Strategic Investments Can Fuel Business Growth
In the supply chain and logistics world, business growth often hinges on the strength of your network and the quality of your leads. Events like Manifest 2025 are treasure troves for lead generation, offering the chance to connect with key decision-makers, uncover new opportunities, and showcase your brand’s value.