Email Marketing for Supply Chain: What Our Newsletter Tests Revealed

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Most people think of email marketing as just another newsletter—a routine drop into already cluttered inboxes. But in supply chain, we’ve seen it work very differently. At Pesti, we’ve been running Supply Chain Radar (SCR)—a weekly newsletter now read by 68,000 subscribers—and recently, a simple team debate turned into a live experiment.

Slopocalypse: Avoiding AI ImageGen Pitfalls in Supply Chain Marketing

A poorly generated AI image of Will Smith eating Spaghetti

Is poor use of AI-generated visuals sabotaging your supply chain brand? Our first “Slopocalypse” post reveals common marketing blunders. From inaccurate truck styles to chaotic infographics, and guides you on responsibly leveraging AI to build authenticity and trust with your audience.

The Power of Events: Building Thought Leadership Through Strategic Investments

A hero image highlighting Pesti's attendance at Manifest

Is your brand recognized as a true thought leader in the logistics industry? Investing strategically in industry events like Manifest 2025 positions your company as an innovator, problem solver, and influential voice. From keynote speaking to impactful networking, discover seven essential strategies to elevate your brand’s credibility and industry influence.