Why Should Your Prospects Choose You Over Your Competitors?
In crowded supply chain tech markets, innovation alone isn’t enough. Learn how strategic positioning and brand perception influence why customers choose one logistics technology vendor over another.
Manifest 2026: AI, Growth, and Constant Change
Manifest 2026 once again proved why it's the must-attend event in the supply chain and logistics industry. With an unprecedented turnout and vibrant discussions covering the most pressing trends and technological advancements, here's our comprehensive recap from Pesti on key insights and experiences from this year's event.
AI Slopocalypse: Using AI Responsibly in Supply Chain Marketing
As AI adoption accelerates in supply chain marketing, many brands are sacrificing trust for speed. Learn how to avoid the AI Slopocalypse and join the must-see panel at Manifest 2026.
Meet Pesti at Manifest 2026: Your Partner for Supply Chain PR and Visibility
Join Pesti at Manifest 2026 in Las Vegas, February 9-11, to discover how we elevate supply chain PR and visibility. Be sure not to miss our engaging panel on avoiding common AI pitfalls and maximizing credibility.
The more hands you shake, the more money you make
Even with technology and remote interaction, but closing deals is still best in-person.
Let Us Manifest Your Story at Manifest 2026
Is your supply chain or logistics brand looking to stand out at Manifest 2026? Let Pesti help drive more visibility, and more business.
Manifesting the Decision-Maker: The About-and-Around Way
You want access to the VP - but you need his golfing buddy. We discuss how to make meetings and deals happen at Manifest 2026.
Supply Chain Radar’s Egg-O-Meter: Cracking the Code on Supply Chain Leadership🥚
Supply Chain Radar's Egg-o-Meter measures how supply chain leaders are effectively - or not so effectively - communicating
Email Marketing for Supply Chain: What Our Newsletter Tests Revealed
Most people think of email marketing as just another newsletter—a routine drop into already cluttered inboxes. But in supply chain, we’ve seen it work very differently. At Pesti, we’ve been running Supply Chain Radar (SCR)—a weekly newsletter now read by 68,000 subscribers—and recently, a simple team debate turned into a live experiment.
Slopocalypse: Avoiding AI ImageGen Pitfalls in Supply Chain Marketing
Is poor use of AI-generated visuals sabotaging your supply chain brand? Our first “Slopocalypse” post reveals common marketing blunders. From inaccurate truck styles to chaotic infographics, and guides you on responsibly leveraging AI to build authenticity and trust with your audience.
The Supply Chain Marketing Budget Cycle: Plan, Prioritize, and Maximize ROI
Is your supply chain marketing budget working hard enough? Learn how strategic budgeting can align every marketing dollar to clear business outcomes, prioritize high-impact initiatives, and drive measurable growth in visibility and influence.
From Charlie Pesti to Pesti: A Brand Built for What Comes Next
When a brand evolves its identity, it's a sign of growth — of stepping into a bigger role, a larger impact, and a clearer voice. That’s exactly what we’ve done with our rebrand from Charlie Pesti to Pesti.
What Supply Chain Professionals Click On: Q1 2025 Insights from Our CTR Data
In B2B marketing—especially within the supply chain and logistics ecosystem—engagement is everything. Attention is earned, not assumed. That’s why at CHARLIE PESTI, we don’t just create content for the sake of publishing; we track what actually works.
Maximizing ROI: How to Get the Most from Your Event Investments
Are your supply chain event investments truly paying off? In this guide, we break down seven actionable strategies, from setting measurable goals to creating engaging booth experiences, to maximize your returns at industry events like Manifest. Discover how strategic planning and execution can significantly boost your event ROI.
The Power of Events: Building Thought Leadership Through Strategic Investments
Is your brand recognized as a true thought leader in the logistics industry? Investing strategically in industry events like Manifest 2025 positions your company as an innovator, problem solver, and influential voice. From keynote speaking to impactful networking, discover seven essential strategies to elevate your brand’s credibility and industry influence.
Lead Generation through Events – How Strategic Investments Can Fuel Business Growth
In the supply chain and logistics world, business growth often hinges on the strength of your network and the quality of your leads. Events like Manifest 2025 are treasure troves for lead generation, offering the chance to connect with key decision-makers, uncover new opportunities, and showcase your brand’s value.
100 Interesting Facts About Outsourcing
By outsourcing non-core business functions, companies can focus on their core competencies and achieve tremendous success. Additionally, outsourcing can provide access to a global talent pool, allowing companies to tap into a broader range of skills and experience. Overall, outsourcing can help businesses to reduce costs, improve efficiency and gain a competitive advantage.
17 Reasons Why Businesses Should Hire a PR Agency
While marketing is to understand our prospects and customers' needs, connect with them and solve their problems, press releases are important tools for small to large businesses. They are to attract the attention of the news media to newsworthy information and are instrumental in informing clients, business partners, prospects, and, last but not least, competitors.
The Geometry of a Press Release: The Inverted Triangle
Last time we looked at words and grammar and how they can be used to keep the reader’s attention and make a press release engaging. Now we’ll look at the writing style that should be utilized for a strong release: “the inverted triangle.”
Freightos VP Of Marketing Eytan Buchman On The Marriage Of Expertise & Technology
Online freight marketplaces can now use routing and pricing algorithms to analyze thousands of rate sheets from hundreds of carriers, and millions of potential routes to optimize route and provider selection.
FreightHub Co-Founder Michael Wax On Online Freight Forwarding
Shippers’ demands are forcing forwarders to play a much more active role in supply chains these days. But what does that look like in practice for a recent market entry that’s still proving the viability of the online freight forwarding model?
ShipChain CEO John Monarch On Eliminating The Barriers To Blockchain In Logistic
We see blockchain as a catalyst for the entire shipping and logistics industry to finally move past some inefficient legacy technologies and reduce the cost and burden of participating in high-tech systems as a whole.