AVE Generated
Advertising value equivalency (AVE) is used to measure the dollar value of media coverage of a PR campaign.
Potential Reach Provided
Potential Reach refers to the sum of viewership for publications and websites your coverage is featured in.
Media Exposure Generated
Potential Reach refers to the sum of viewership for publications and websites your coverage is featured in.
A Network That Moves Markets
We’ve cultivated a trusted ecosystem of journalists, analysts, event organizers, investors, and industry insiders. This living network gives us deep access, early insights, and the ability to shape narratives that matter. We don’t just execute — we guide, advise, and enable lasting success.
No Templates. Just Tailored Strategy.
Every engagement is customized to your goals — no one-size-fits-all playbooks here. From breakthrough moments to crisis navigation, we deliver tools, insights, and execution that drive real results.
Technology as the Integrator
Technology powers everything we do — connecting people, platforms, and performance. It turns insight into action, makes growth measurable, and aligns marketing, PR, and sales for real transformation. That’s how we turn potential into progress.
Strategic by Design. Connected by Nature.
We turn strategy into momentum—and momentum into growth.
Digital Marketing
We build integrated digital programs that engage your audience and guide them toward conversion.
Our approach blends data, creativity, and deep industry expertise to drive
awareness, leads, and long-term loyalty.
Social Media Management
We build integrated digital programs that engage your audience and guide them toward conversion. Our approach blends data, creativity, and deep industry expertise to drive awareness, leads, and long-term loyalty.
Email Marketing
We manage your social presence with strategic planning, content execution, and performance analytics—turning your channels into brand assets that inform, engage, and influence.
Formats Include
- White Papers, Case Studies, Blogs & SEO Content
- Webinars (Live & On-Demand)
- Video Content (Product Demos, Interviews, Documentaries)
- Infographics, Motion Graphics, and Social Clips
- Repurposed Assets: Quote cards, audiograms, email visuals, event and web graphics
Paid Media & Content Amplification
We deliver targeted digital advertising and strategic media placements that boost visibility and pipeline.
Content Marketing
We develop strategic content that educates, influences, and converts.
Our high-value formats position your brand as a trusted voice in the supply chain space.
Key Tactics
- LinkedIn Ads (Website Conversion &
Lead Gen) - Sponsored Content & Newsletter Features in Industry Publications
- Banner Ads and Advertorials on High-Visibility Platforms
- Amplified Content via Email Blasts and Partner Channels
Customer Experience
We help clients build thriving ecosystems around their brand—turning customers into advocates, partners into collaborators, and prospects into engaged community
members.
Our approach shifts from one-to-many marketing to many-to-many relationship-building, placing your brand at the center of strategic connections.
Customer Events
We plan and execute customer-focused events that foster loyalty and advocacy.
Whether it’s a flagship conference, an intimate roundtable, or a user group session, we manage everything from content strategy and guest curation to promotion and on-site experience, creating memorable spaces for connection.
Partner Events
We design and deliver collaborative partner programs—from summits and training workshops to networking events—that strengthen your brand’s role in a growing ecosystem of technology providers, service vendors, and resellers, fostering long-term, mutual value.
Email Campaigns
We craft year-round email strategies to keep your ecosystem engaged.
From personalized nurture tracks and community newsletters to partner communications, we ensure your messaging delivers ongoing relevance, value, and connection.
Events
Trade shows and industry conferences offer high-impact exposure—but real ROI comes from strategic participation. As a media partner to top global events, we offer our clients access to exclusive media opportunities, curated 1:1 prospect meetings, journalist interviews, and podcast features. We also secure high-visibility moments like keynote and panel placements, and manage award submissions that elevate your brand’s credibility on the biggest stages.
Webinars
We produce live experiences that spark conversation, build authority, and capture leads. Our end-to-end webinar process includes topic ideation, speaker coordination, full content creation, technical production, editing, and promotion. We also support post-event marketing and generate clips optimized for social media—maximizing reach and lead nurture long after the event ends.
Market Research
Custom research positions your brand as a source of insight. We identify key industry questions, develop surveys and polls, collaborate with media partners to expand reach, and publish visually compelling, data-driven reports. These reports are then used in gated campaigns, social content, blogs, and PR outreach—driving both awareness and lead capture.
SEO & Inbound Lead Generation
We build sustainable SEO programs rooted in supply chain expertise and optimized for AI-era search behavior. Our approach includes technical audits, keyword strategy, on-page optimization, content development, authority building through high-quality backlinks and SEO-friendly PR, and ongoing performance tracking. With more B2B research happening through tools like ChatGPT and AI-driven search, we ensure your content ranks with relevance and authority across digital platforms.
Account-Based Marketing (ABM) & Lead Intelligence
We help you turn your CRM into a lead-conversion engine. Working closely with your sales and marketing teams, we define ideal customer profiles, segment key accounts, and build dynamic targeting lists. We personalize messaging and content for each account, track engagement across touchpoints, and optimize strategies in real time—ensuring outreach is smart, timely, and aligned with your buyer journey.
Marketing Automation
We design, implement, and optimize automation systems tailored to your business goals. Whether you’re nurturing leads through behavior-based email journeys, triggering workflows based on prospect actions, or aligning messaging across digital channels—we ensure your campaigns are orchestrated for consistency and performance.
Our approach builds automation across the full marketing funnel, creates intelligent workflows for lead scoring and internal notifications, and enables multichannel engagement through email, LinkedIn, websites, and events. Conversion intelligence is built in, so you can analyze engagement patterns and continuously improve based on real-time data.
CRM Optimization & Data Intelligence
A clean, intelligent CRM is the backbone of any successful campaign. We optimize HubSpot, Salesforce, and other CRM environments to ensure your data supports strategic decisions—not confusion. Our process starts with a deep audit to resolve duplicates, inconsistencies, and incomplete records, followed by implementation of standardization protocols for data entry and taxonomy. We document these standards in a CRM Data Dictionary to ensure long-term usability and alignment across teams. To maintain data quality, we build ongoing review cadences using built-in tools or third-party integrations.
Beyond the data, we implement strong CRM governance—defining user roles, permissions, and workflows that protect system integrity. We also deliver team training that’s practical, actionable, and tailored to your internal users, so the entire organization operates with clarity and confidence.
Thought Leadership
We partner with founders, executives, and subject-matter experts to position them as authoritative voices in the global supply chain dialogue. From radio and TV interviews to high-profile podcasts and opinion articles, we secure opportunities that drive credibility and relevance.
Speaking Opportunities
We identify and secure keynote, panel, and roundtable speaking engagements at major industry events—putting your message in front of decision-makers and generating qualified leads through high-impact exposure.
Reputation Management
Through proactive positioning and consistent messaging, we build and protect your brand equity. From ongoing executive presence strategy to curated media contact programs, we keep your leadership and company top-of-mind with key media.
Media Relations
We don’t just pitch stories—we build relationships. Our outreach is designed for sustained, credible media coverage by engaging journalists with meaningful narratives. From customized briefings to strategic pitches, we ensure your story is heard by the right people in the right way.
Spokesperson Media Training
We prepare your spokespeople to deliver clear, confident, and consistent messaging across interviews, panels, and podcasts—ensuring every appearance strengthens your brand.
Editorial Support
We develop polished press kits, executive bios, fast facts, and media FAQs to ensure journalists have what they need to tell your story accurately. We also align your messaging with editorial calendars to optimize media placement during key industry cycles.
Strategic Messaging
From product launches to leadership changes, we craft communication frameworks that align stakeholders and reinforce brand credibility. We also support executive leaders in articulating their personal vision with clarity and consistency during key moments.
Crisis Communications
When stakes are high, we offer strategic guidance and hands-on execution to help manage sensitive communications. We focus on clarity, consistency, and control—minimizing disruption while protecting trust and leadership.
Ad Hoc Media Opportunities
For time-sensitive stories, we provide agile, high-impact PR bursts. Whether it’s a new product launch, global event, or a breaking industry trend, we secure press coverage, podcast spots, speaking slots, and more to maximize relevance and momentum.
Timely Visibility Channels
We support fast-turn press releases, influencer-driven YouTube segments, podcast placements, and event-based media exposure to make the most of current opportunities. With sharp editorial strategy and strong media connections, we help you lead the conversation when timing matters most.
Quick Links
| Date | Title | Client | |
|---|---|---|---|
| Sept 2025 | Business Forecast Systems, Inc. Announces the Release of Forecast Pro... | Forecast Pro | Read More |
| Sept 2025 | Association for Supply Chain Management announces ASCM CONNECT 2024... | ASCM | Read More |
| Sept 2025 | ASCM Unveils Innovative Event App for ASCM CONNECT 2024 | ASCM | Read More |
| Sept 2025 | Sensified.io Launches Seguro 220 Temperature Monitor | Sensified.io | Read More |
| Sept 2025 | Inventry.ai Introduces Enhanced Collaboration, Targeted Expedite ... | Inventry | Read More |
| Sept 2025 | Kichler Lighting Automates Planning With New Horizon AI-Powered Supply Chain... | New Horizon | Read More |
| Sept 2025 | ASCM Connect 2024 Announces Key Themes and Esteemed... | ASCM | Read More |
| Sept 2025 | Montera announces new Roadrunner Rx Inventory Management Service | Montera | Read More |
| Sept 2025 | The future of supply chain awaits at ASCM CONNECT 2024 North America | Montera | Read More |
Because it’s not going to market itself.
CHARLIE PESTI is the world’s best PUBLICIST of Shipping, Supply Chain, and Logistics. Focused on the supply chain and logistics sectors, we pride ourselves on being the only premier, full-service PR, and Marketing agency in the space.