17 Reasons Why Businesses Should Hire a PR Agency

While marketing is to understand our prospects and customers’ needs, connect with them and solve their problems, press releases are important tools for small to large businesses. They are to attract the attention of the news media to newsworthy information and are instrumental in informing clients, business partners, prospects, and, last but not least, competitors.

The Geometry of a Press Release: The Inverted Triangle

Last time we looked at words and grammar and how they can be used to keep the reader’s attention and make a press release engaging. Now we’ll look at the writing style that should be utilized for a strong release: “the inverted triangle.”

FreightHub Co-Founder Michael Wax On Online Freight Forwarding

Shippers’ demands are forcing forwarders to play a much more active role in supply chains these days. But what does that look like in practice for a recent market entry that’s still proving the viability of the online freight forwarding model?