Maximizing ROI: How to Get the Most from Your Event Investments

A hero image highlighting Pesti's attendance at Manifest

Are your supply chain event investments truly paying off? In this guide, we break down seven actionable strategies, from setting measurable goals to creating engaging booth experiences, to maximize your returns at industry events like Manifest. Discover how strategic planning and execution can significantly boost your event ROI.

The Power of Events: Building Thought Leadership Through Strategic Investments

A hero image highlighting Pesti's attendance at Manifest

Is your brand recognized as a true thought leader in the logistics industry? Investing strategically in industry events like Manifest 2025 positions your company as an innovator, problem solver, and influential voice. From keynote speaking to impactful networking, discover seven essential strategies to elevate your brand’s credibility and industry influence.

100 Interesting Facts About Outsourcing

By outsourcing non-core business functions, companies can focus on their core competencies and achieve tremendous success. Additionally, outsourcing can provide access to a global talent pool, allowing companies to tap into a broader range of skills and experience. Overall, outsourcing can help businesses to reduce costs, improve efficiency and gain a competitive advantage.

17 Reasons Why Businesses Should Hire a PR Agency

While marketing is to understand our prospects and customers’ needs, connect with them and solve their problems, press releases are important tools for small to large businesses. They are to attract the attention of the news media to newsworthy information and are instrumental in informing clients, business partners, prospects, and, last but not least, competitors.

The Geometry of a Press Release: The Inverted Triangle

Last time we looked at words and grammar and how they can be used to keep the reader’s attention and make a press release engaging. Now we’ll look at the writing style that should be utilized for a strong release: “the inverted triangle.”