How to Connect B2B Campaign Activity to Account Progression
Learn how B2B marketing campaign measurement can help you track account progression, meaningful engagement and movement toward pipeline and revenue.
How to Make B2B Marketing Claims Easier for Buyers to Believe
Learn how to build B2B marketing credibility by supporting your claims with relevant proof, evidence and information buyers can trust.
Why Interested B2B Buyers Still Choose the Status Quo
Understand why interested B2B buyers delay decisions. Learn how to address change risks, build urgency and move the B2B buying process forward.
The more hands you shake, the more money you make
Even with technology and remote interaction, but closing deals is still best in-person.
Manifesting the Decision-Maker: The About-and-Around Way
You want access to the VP – but you need his golfing buddy. We discuss how to make meetings and deals happen at Manifest 2026.
Freightos VP Of Marketing Eytan Buchman On The Marriage Of Expertise & Technology
Online freight marketplaces can now use routing and pricing algorithms to analyze thousands of rate sheets from hundreds of carriers, and millions of potential routes to optimize route and provider selection.
FreightHub Co-Founder Michael Wax On Online Freight Forwarding
Shippers’ demands are forcing forwarders to play a much more active role in supply chains these days. But what does that look like in practice for a recent market entry that’s still proving the viability of the online freight forwarding model?
ShipChain CEO John Monarch On Eliminating The Barriers To Blockchain In Logistic
We see blockchain as a catalyst for the entire shipping and logistics industry to finally move past some inefficient legacy technologies and reduce the cost and burden of participating in high-tech systems as a whole.