How potential customers perceive your brand and why they should choose you over competitors.
In a market flooded with look‑alike supply chain tools all promising visibility, resilience, and cost savings, most buyers struggle to tell vendors apart—and often default to the incumbent. This practical webinar will walk you through the five essential elements of a strong positioning statement for supply chain tech: a clearly defined segment, a sharply framed problem, a distinct approach, tangible business outcomes, and credible proof. We’ll also discuss a simple diagnostic—“If your homepage could belong to any competitor, you have a positioning problem”—to help you quickly assess where your message is falling short. Join us to learn how to sharpen your positioning so your brand becomes the obvious choice, not just another option.
JOHN MONARCH
Chief Industry Officer at The Pesti Group
John Monarch is an experienced supply chain and technology marketing executive with decades of experience. John consults and advises brands ranging from fast-growth funded startups, to Fortune 500 companies on growing their voice in the space and improving their technological footprint, while pursuing a strong customer experience. John is a United Nations Supply Chain Expert, as well as World Economic Forum Centre for the Fourth Industrial Revolution alumnus. He has authored multiple peer-reviewed papers in the supply chain and deep technology space, as well as books, and is a regular speaker and moderator at supply chain industry events.
Dr. Zal Phiroz
Founding Partner at Pier Consulting Group Inc.
Dr. Zal Phiroz is a global supply chain and operations specialist with leadership experience across industry, academia, and consulting, including roles at Procter & Gamble, TELUS, Harvard University, and the University of Southern California. At Procter & Gamble, he led international supply chain and optimization initiatives in partnership with major retailers including Walmart, Target, and Walgreens, focusing on flagship brands such as Tide, Folgers, and Iams. He is also the founding partner of Pier Consulting Group and the author of Perspectives of Supply Chain Competitiveness – A Handbook, released in 2024.
Katie McCauley
Senior Manager of Marketing at Synergy Logistics
Katie McCauley is the Senior Manager of Marketing at Synergy Logistics, where she leads global marketing strategy for award-winning warehouse management solutions SnapFulfil and ORCA. Over the past decade, she has led data-driven campaigns across content, PR, email, social media, advertising, and marketing automation to drive growth and sales alignment. Before joining the logistics and tech industry, Katie built her career in sports marketing, working with organizations including the Indianapolis Motor Speedway and the Columbus Blue Jackets.
Norman Miglietta
Head of Marketing, Americas at Geek+
Norman Miglietta is the Head of Marketing, Americas at Geek+, a global leader in warehouse robotics and automation. He has built growth-focused marketing strategies for logistics, supply chain technology, and SaaS companies, aligning brand positioning with demand generation and sales execution. Prior to Geek+, he led marketing at Lazer Logistics, where he built the company’s first marketing department and business development strategy practice.
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