03. Growth Enablement
To stand out in today's competitive landscape, businesses must move beyond traditional lead generation and embrace a holistic approach to expansion.
Our programs connect sales, marketing, and customer success operations to create a seamless revenue engine.
As part of a program, every campaign we design and execute optimizes your existing funnels, identifies scalable new-market opportunities, and leverages a range of connected technologies and data analytics.
This holistic approach ensures every customer touchpoint and every dollar spent directly contributes to sustainable, compounding growth.
Programs are aimed at turning marketing expenditure from a variable cost into a predictable profit driver.
Market ResearchIn the complex B2B landscape, uncertainty is a hidden cost that directly erodes ROIs. Our market research program mitigates this risk through ICP-targeted market research and custom market reports, providing the actionable intelligence businesses need for strategic decision-making and direct revenue generation.
Turning Industry Insight Into Competitive Advantage
Our market research programs deliver precise insights into your target audience, competitive landscape, and emerging industry trends. The benefit is clear: by aligning your strategies with validated data rather than guesswork, you generate leads, shorten sales cycles, and capture market share more efficiently — a quantifiable and superior return on your investment.
How Market Research Drives Revenue Growth
Strong Market Research turn original research into a measurable driver of revenue, credibility, and competitive advantage:
- Target Audience and Buyer Persona Insights: Detailed understanding of the target audience's roles, pain points, motivations, and behaviors allows for highly personalized and relevant messaging. This insight helps optimize marketing spend, attract qualified leads, and significantly improve conversion rates, directly impacting ROI.
- Competitive Analysis: A thorough evaluation of competitors' strategies, strengths, and weaknesses helps identify opportunities to gain a competitive edge or market share. This enables businesses to tailor their unique value proposition and position their solutions more effectively to win deals.
- Market Trends and Opportunities: Analysis of emerging industry shifts, trends, and new market opportunities helps businesses stay ahead of the curve. Aligning strategies with validated data, rather than guesswork, ensures resource allocation is optimized for future growth.
- Pain Points and Messaging: Insights into what challenges the target audience face and what messaging resonates most help establish and refine go-to-market strategies.
- Becoming a Go-to-Source of industry Insights: Developing and owning unique industry insights strengthen industry influence as the media, industry leaders, and partners rely on your data when learning, sharing or reporting on category narratives.
- Lead Generation: The often overlooked advantage of our B2B market research is the integrated approach to lead generation. When individuals participate in surveys, they actively provide valuable data points and express interest in industry-specific challenges our customers help solve. By ethically capturing this engagement data and explicit consent, we transform passive research subjects into a warm, qualified list of prospects.
Turn insight into a competitive edge that fuels revenue, relevance, and recognition.
Webinars In the global Supply Chain landscape, webinars and roundtables stand out as powerful tools for generating high ROI by fostering genuine engagement, establishing subject-matter authority, and generating Marketing Qualified Leads (MQLs).
Turning Conversations Into Commercial Momentum
Unlike interruptive advertising and product promotions, webinars and round table sessions allow businesses to capture the attention of a highly targeted, self-selected audience actively seeking solutions to complex problems.
The immediate benefit is twofold:
- Participants gain deep educational value, while our clients gain access to a pool of warm, qualified leads (MQLs).
- by facilitating direct interaction, addressing specific pain points and collecting rich behavioral data, webinars increase engagement rates, condense long sales cycles and significantly lower the cost of customer acquisition — measurable return on investment.
The Positive Impact of B2B Webinars and Roundtables on Lead Generation in Supply Chain
A well-structured webinar in the global supply chain space helps your brand with:
- Generation of High-Quality Leads: Participants who register for and attend these events demonstrate a strong existing interest and commitment to the topic, making them more likely to be active buyers (high-intent leads)
- Establishment of Thought Leadership and Trust: By sharing valuable, in-depth, educational content and insights, companies position themselves as credible industry experts. This builds essential trust with potential buyers, a critical factor in the typically risk-averse B2B buying journey.
- Direct Engagement and Interaction: The interactive nature (live Q&As, polls, chats) of these events allows for real-time conversation and engagement with decision-makers, something rarely possible with other marketing channels.
- Insightful Data Collection: Interactions during the session provide valuable behavioral data on attendees' pain points, interests, and position in the buyer journey. This information is crucial for lead scoring and personalizing follow-up communications.
- Pipeline Acceleration: Webinars and roundtables help move prospects through the sales funnel faster. They are effective for leads at the top-of-funnel (brand awareness) and are particularly strong at the middle-to-bottom-of-funnel for conversion and accelerating deals.
- Content Repurposing: A single event can be recorded and repurposed into a variety of other valuable content assets (on-demand webinars, blog posts, whitepapers, video clips, infographics), maximizing the ROI of the initial effort and creating evergreen lead generation opportunities.
- Cost-Effectiveness and Scalability: Compared to in-person trade shows or events, virtual events are a cost-effective way to reach a broad, global audience without the associated travel and venue costs.
Create webinars that educate, influence, and generate the kind of leads your sales team actually wants.
SEO & Inbound Lead Generation By strategically optimizing your digital presence, you naturally attract high-intent prospects actively searching for solutions you provide.
Building an Inbound Engine That Works
Our programs in the global supply chain are building long-term organic authority and trust, significantly reducing client acquisition costs, and delivering a compelling return on investment (ROI).
We turn your website into a reliable, around-the-clock lead generation machine that consistently fills your sales pipeline with qualified opportunities.
Inbound That Fuels Revenue
When inbound works, your best prospects find you—not the other way around. A strong SEO and inbound system helps your business:
- Higher Quality Leads: Inbound strategies attract prospects who are actively researching solutions to specific problems, meaning they already have a level of interest and intent. These "warm" leads convert into customers at a significantly higher rate (around 14.6%) compared to traditional outbound leads (1.7%).
- Cost-Effectiveness and High ROI: While results take time to build, the initial investment in content and SEO yields compounding returns, resulting in a much lower cost per lead (CPL) in the long run.
- Alignment with the Modern Buyer's Journey: Today's B2B buyers conduct extensive online research (up to 12 Google searches) before ever speaking to a sales representative. SEO and Inbound marketing ensure your business is visible and provides relevant information at every stage of their self-guided journey.
- Sustainable, Always-On Lead Flow: A well-optimized website acts as a 24/7 lead generation machine that continuously attracts new prospects without the need for constant, manual effort.
- Shorter Sales Cycles: By the time an inbound lead engages with a sales rep, they are often well-informed about your offerings and are closer to making a decision.
- Content Repurposing: A single event can be recorded and repurposed into a variety of other valuable content assets (on-demand webinars, blog posts, whitepapers, video clips, infographics), maximizing the ROI of the initial effort and creating evergreen lead generation opportunities.
- Better Data and Customer Insights: Tracking which content and keywords attract the most relevant leads provides valuable insights into the target audience's pain points and interests, allowing for more data-driven decision-making across marketing and sales.
Create webinars that educate, influence, and generate the kind of leads your sales team actually wants.
Account-Based Marketing (ABM) In the global supply chain space, where deals depend on engaging multiple stakeholders within specific organizations, traditional sales and marketing is often inefficient. Account-Based Marketing (ABM) provides a powerful, precision-focused alternative that drives substantial ROI by treating individual target accounts as markets of one.
Turn High-Value Accounts Into High-Value Opportunities
The result is typically faster sales cycles, significantly higher engagement rates, increased average deal sizes, and a provable, superior return on investment through optimized resource allocation and deeper account penetration.
Key Benefits of Account-Based Marketing (ABM)
- Higher Return on Investment (ROI): Account-Based Marketing (ABM) delivers a higher ROI compared to traditional marketing because efforts are specifically designed for and focused on high-profile individual accounts.
- Improved Sales and Marketing Alignment: ABM fosters strong collaboration between sales and marketing teams, ensuring improved use of resources and seamless customer experience.
- Faster Sales Cycles: By targeting key decision-makers early in their journey with personalized messaging, ABM can significantly shorten the often lengthy B2B sales cycle.
- Increased Engagement: Personalized content and tailored messaging that address specific pain points and needs lead to significantly higher engagement rates from targeted accounts.
- Deeper Customer Relationships and Retention: The personalized, high-touch approach builds trust and positions the company as a strategic partner.
- More Efficient Use of Resources: Instead of spreading the budget thinly across a broad audience, resources (time, money, and personnel) are laser-focused on high-value accounts, maximizing impact and returns on investments (ROI).
- Larger Deal Sizes: By engaging multiple stakeholders within an organization and addressing their specific, complex needs, ABM strategies often lead to increased average contract and deal sizes.
Give your highest-value accounts the attention and strategy that turns interest into revenue.
Events & Trade Shows In an era dominated by digital communication, the strategic value of attending in-person supply chain events is exceptionally high —a unique avenue for robust ROI that digital channels simply cannot replicate.
Turning In-Person Supply Chain Events Into Commercial Impact
We are the official media partners of major industry events that provide unparalleled opportunities for our customers — high-impact, face-to-face meetings with qualified prospects and decision-makers, speaking opportunities, media interviews, and product demos.
High-Quality Lead Generation & Sales Acceleration
- Targeted Audience: Events attract highly motivated decision-makers who have an established interest in the industry and specific solutions, resulting in a higher concentration of qualified leads.
- Faster Sales Cycles: Direct, face-to-face conversations, sales meetings, and product demonstrations can condense sales discussions that might take weeks or months to complete digitally, significantly accelerating the buyer's journey and closing deals.
- Measurable ROI: Many brands report a significant return on investment, with some achieving an average ROI of 5:1 for every dollar invested by focusing on booking one-on-one meetings and tracking post-event conversions.
Relationship Building & Networking
- Authentic Connections: In-person interactions build trust and rapport more effectively than any virtual communication, which is crucial for forming long-term business partnerships and client loyalty in the supply chain space.
- Access to Key Players: Events gather industry leaders, potential partners, investors, and hard-to-reach C-suite executives in one place, providing unparalleled networking opportunities.
- Customer Retention & Upselling: Meeting with existing clients in person strengthens relationships, allows for gathering feedback, and provides natural opportunities to introduce new offerings or explore upsell potential.
Brand & Market Positioning
- Thought Leadership Platform: Opportunities to speak on panels, host workshops, deliver keynote presentations, or do product demonstrations allow businesses to showcase their products, services, expertise, and establish themselves as valuable solution providers and thought leaders.
- Competitive & Market Insights: Observing competitors' strategies, booth presentations, and pitches, as well as gathering direct feedback from the target market, provides invaluable competitive intelligence and helps refine future strategies.
Make every event count by turning visibility and conversations into measurable revenue outcomes.
Customer Retention Strategies Long-term profitability and stabilized revenue streams. Two key benefits of strategic customer retention programs. Our consulting programs and campaigns are designed to boost customer lifetime value (CLV) and increase repeat business, offering a far superior return on investment compared to, although must-have, but more expensive and perpetual customer-acquisition efforts.
Turning Existing Customers Into Long-Term Growth
Customers don’t churn overnight; they drift when communication weakens, value isn’t reinforced, or competitors tell a clearer story.
Strategic customer retention programs are one of the smartest investments a business can make—because keeping the right customers drives sustainable, long-term growth.
We transform one-time buyers into loyal advocates through data-driven insights, personalized engagement, and seamless customer experiences. By strengthening retention, businesses reduce acquisition costs, increase lifetime value, and build a competitive advantage that compounds over time.
Key Benefits and ROI:
- Increased Profitability: Retaining customers is significantly more cost-effective than acquiring new ones (5 to 25 times cheaper). Loyal customers tend to spend more over time, with a 5% increase in retention rates potentially boosting profits.
- Higher Customer Lifetime Value (CLV): By extending the customer relationship, businesses maximize the total revenue generated from each customer account.
- Reduced Marketing Costs: Loyal customers require less sales and marketing spend to convince them to purchase again. Their organic word-of-mouth referrals act as free, highly effective marketing that lowers overall acquisition costs.
- Enhanced Brand Reputation: Satisfied, loyal customers become powerful brand advocates, sharing positive experiences and recommendations in different business settings, which builds trust and attracts new customers organically.
- More Accurate Forecasting: A stable and predictable customer base makes it easier to forecast sales and revenue, allowing for better resource allocation and financial planning.
- Competitive Advantage: Retained customers are less sensitive to price competition and more resistant to competitors' offers, making the business more resilient to market volatility.
Let us help you turn loyalty into your most powerful revenue engine.
Email Marketing for GrowthEmail marketing remains one of the highest-ROI channels in the B2B supply chain space, delivering measurable results.
Keeping Buyers Engaged Across Every Stage of the Journey
Our programs and campaigns help businesses harness the power of personalized email campaigns to nurture leads, accelerate deal cycles, and strengthen ongoing client relationships. With advanced segmentation, automation, and performance analytics, our campaigns ensure every message drives impact—turning inbox engagement into pipeline growth and long-term revenue.
Key Benefits and ROI of Strategic eMail Marketing in B2B
- Higher lead nurturing efficiency: Automated, personalized email campaigns reach and keep prospects engaged throughout long B2B buying cycles — increasing the likelihood of conversion.
- Cost-effective outreach: Email campaigns deliver one of the highest ROIs in B2B because they require relatively low investment compared to other channels
- Increased pipeline velocity: Targeted content, timely follow-ups, and behavior-based triggers help move prospects through the funnel faster.
- Improved customer retention and expansion: Ongoing, value-driven email communication strengthens relationships, reduces churn risk, and supports upsell and cross-sell opportunities.
- Precision targeting and segmentation: Advanced segmentation ensures the right message reaches the right audience, improving relevance and engagement rates.
- Data-rich performance analytics: Detailed metrics—open rates, click-throughs, conversions, and revenue attribution—enable continuous optimization and clear ROI measurement.
- Scalable and repeatable impact: Automation allows teams to scale campaigns without increasing headcount, maximizing efficiency and reach.
- Consistent brand visibility: Regular, value-added communication keeps your brand top of mind with prospects and clients.
- Direct contribution to revenue: When strategically designed, email campaigns can generate new leads, re-engage dormant ones, and drive deal expansion—all contributing directly to revenue growth.
Let us help you unlock the full potential of strategic email marketing as a scalable and high-performing growth engine
Explore our Expertise
01. Commercial Public Relations
Credibility is currency. At The Pesti Group, our Public Relations Consulting services are designed to deliver trust, authority, and lasting influence.
02. Marketing Consulting
We build integrated digital programs that engage your audience and guide them toward conversion.
04. Technology
At The Pesti Group, technology is not an add-on—it’s the connective tissue that integrates strategy, execution, and measurement across everything we do.
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