Success in Marketing and PR is Not a Coincidence
Updated: Jun 29
Regardless of the industry, success can be broken down into two key components. Spend your money wisely and have the right people around you. In other words, find the right talent and enjoy a return on your investment.
Acquiring and hiring marketing and PR talents, although the strategy works for many, can be a costly endeavor. The “all-in” cost for a hands-on marketing supervisor can range anywhere from $150 to $180k per year, which is in addition to the cost of hiring field marketers, PR, and social media managers. Meaning, the cost of hiring a well-rounded, professional team could easily exceed $500k per year.
However, business models keep evolving. Rather than hiring an in-house team, many companies are looking to outsource their marketing and PR to industry-specific agencies. The benefit? In addition to having access to a team of recognized experts and their high-profile connections within your industry, the costs are often half of what it would cost to hire in-house; typically somewhere between $120-$240k a year.
Outsourcing to the right agency can help you achieve your marketing and PR goals at a fraction of the cost.
Choosing the Right People
We’ve all heard outsourcing horror stories, which make many companies understandably hesitant. The key to outsourcing marketing and PR functions is to choose an agency that is a true expert and has established media and business connections in your field. In order to establish a trusting relationship, begin by asking:
What is the process of your service?
What happens on a day-to-day basis?
Who will I be working with?
How much work is required from me?
Do you have any successful clients?
Who are your competitors and why are you better?
How do you guarantee ROI?
The Return on Investment
Having the right people in place is only half of the puzzle, though. In order to prosper, businesses will also want to see the return on their investments. Outsourcing your marketing has a number of direct advantages including, but not limited to:
Reduction in costs on salaries and overhead
Having access to the right talent and resources on demand
Decrease the turnaround time on new campaigns
Direct and easy access to the media and industry thought leaders
Access to marketing best practices adopted by the industry leaders
When you want a cake for your wedding, you go to a pastry chef, not a cook. If you want your marketing and PR handled deftly, would it not make sense to go to those most experienced and experts in your industry?