• Soumya Nair

Did you know? The concept of ROI is more than a century-old



Return on Investment, a.k.a. ROI, is a more than a century-old, tried, and tested concept.

Donaldson Brown, in 1914 working as Assistant Treasurer for DuPont company in the United States, devised a formula keeping the working capital, earnings, and investments in mind. He termed it as we know it today, “return on investment”. The concept became hugely popular in the financial and academic circles as the DuPont formula for ROI.


Although the concept of ROI is simple — you put money in, measure money out, divide and prosper— it would be a mistake to only measure direct and immediate financial gains.


NOT EVERYTHING THAT COUNTS CAN BE COUNTED

-ALBERT EINSTEIN



Consider a well-designed and executed marketing or PR campaign with long-tail returns on investment that will benefit your organization for years to come.

  1. increased brand and product awareness

  2. better customer satisfaction

  3. better sales leads

  4. better reputation

  5. more credibility


Think beyond just monetary returns, think further and much broader, widen your scope, and comprehend ROI.



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