• Maneek Mohan

Top 5 Tips to Boost Your Shipping & Forwarding Business to Meet Logistics Agility



Emerging technologies have significantly affected consumer behavior and expectations towards businesses. Customers are demanding products faster and are keen on the transparency they receive during the order fulfillment processes.


Small and medium-sized shipping enterprises need to step up their logistics solutions to optimize their last-mile deliveries, beat the growing competition, and retain clients’ loyalty.


Read on to know the booming technologies that can help your shipping and logistics business to optimize its efficiency and meet customer demands better.

Practical Tech Tips To Boost Logistics Business for Small Shippers & Forwarders

Rapid growing technologies have not just boomed the on-demand economy but also opened up opportunities for businesses to create seamless logistics processes. Today, it means integrating Artificial Intelligence (AI) to manage port operations or robotics to handle the last-mile deliveries.


With several innovations, it’s important to decide which ones are worth your investment. Here are the top 5 technologies that seem promising for boosting your logistics business:


Leverage Predictive Analytics

According to a study by the Council of Supply Chain Management Professionals (CSCMP) states: “93% of shippers and 98% of 3PL companies believe that data analytics is critical to making smarter decisions.”




Businesses can optimize their operations if they can capture and utilize their customer data efficiently. One way to do this is through predictive analysis — wherein you do not just react to customer activities but also predict and shape customer demands.


With accurate analytics, you can now predict your supply chain operational flow and recognize the demand-supply patterns. Tracking and analyzing critical pieces of data like weather or demand patterns can speed up your vessel calls and enhance port operations.


This process is not just time-efficient but also saves the added costs otherwise spent on dealing with unfavorable conditions.


Brush Up Your Online Presence with Digital Marketing

The global logistic market is estimated to reach USD 12,975.64 billion by 2027, witnessing a CAGR of 6.5% from 2020 to 2027. With the growing logistics industry and rapid digitization post-pandemic, digital marketing has become a crucial aspect of business growth.


78% of consumers conduct online research before any purchase. As an SME in the logistics sector, positioning your brand online boosts your community as it builds trust and attracts potential leads.


At Charlie Pesti, we help market your logistics business and reach a wider audience. Want to know more? Reach out to us here.


Build Automated Systems

In 2020, the Global Logistics Automation Market was worth USD 50.9 billion. This is expected to experience a CAGR of 12.4%, the highest of any supply chain market. These figures highlight the potential automation has in the logistics industry.




Integrating automated systems within your operations can be beneficial in two ways: tracking real-time performance to enhance freight systems, and reducing overhead expenses.


Many logistic companies are also leveraging blockchain to automate their systems and reduce paperwork as these systems are more transparent and completely traceable.



Better Communication Through API Integration

If you are a logistics provider, chances are you have engaged with an API in your TMS or CRMs that are used by shipping companies daily. This is a recently emerging technology that is responsible for connecting different computers, programs, and software.


The biggest benefit of integrating API within your logistics ecosystem is access to the entire network through a single channel. It simplifies your processes through automation, reducing errors and lessening the workload.


APIs also enhance the communication with your existing partners as well as increase the reach to new B2B clients across the globe.


Connect with 3PL Services To Amplify Risk Management


Lastly, you can also opt for tie-ups with 3PL or third-party logistic services to improve the overall efficiency of your organization and reach your logistic goals. These collaborations can fill operational gaps and help you reach a broader audience.


Summing Up


According to Forbes, 50% of organizations believe that technological advancements strongly influence logistics, supply chain, and transportation operations.


In the present scenario of growing competition and rising customer demands in the logistics industry, leveraging these technologies is only wise to stay competitive — improving operational efficiency, thereby maximizing business outcomes.


At Charlie Pesti, we bring your logistics business to people. We help you with brand recognition, media engagement, generating sales leads, and brand building with our premium marketing solutions in the logistics domain.


Want to know more? Reach out to us here.


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