AN EXCLUSIVE CHARLIE PESTI EVENT AT MANIFEST 2023
HOW TO PITCH A JOURNALIST
Join our panel of influential and well-respected journalists and industry experts to learn how to engage with them and pitch your stories.
Tuesday, January 31st 2023, 12:00 pm - 1:00 pm,
Caesars Forum, Las Vegas
Meet our Expert Panellists
Eric Johnson is the JOC's Senior Editor, Technology, where he leads coverage and analysis of technology’s impact on global logistics and trade.Prior to joining the JOC in May 2018, Johnson spent 13 years with American Shipper in a variety of roles, most recently covering logistics technology and leading the production of a series of benchmark studies on the logistics industry.
Grace is an entrepreneur, writer, radio-host and former supply chain executive who has held positions in sales, operations, and consulting. She is passionate about the future of the industry and how technology can improve the experience for all supply chain members. She believes supply chain is the one industry that affects every human directly, and is looking forward to creating content that mirrors that sentiment.
Matt Villano has been a full-time freelance writer for more than 25 years. In that time he has written thousands of articles for outlets including The New York Times, The Wall Street Journal, CNN, TIME, Newsweek, National Geographic Traveler, Travel + Leisure, AFAR, Entrepreneur, CIO, Family Business, the San Francisco Chronicle, and more. Learn more about him at whalehead.com.
Moderated by Priyanka Ann Saini,
Managing Director, CHARLIE PESTI
As the Managing Director of CHARLIE PESTI, Priyanka has successfully pitched hundreds of stories to industry and mainstream media outlets and is responsible for an exponential rise in the media share of dozens of logistics and supply chain juggernauts.
In this event, we will cover
How to interact with journalists
Learn the best ways to interact with journalists. Regular interactions with them help you stay on top of their minds, ensuring you are never ignored, overlooked, or rejected
How to pitch stories to journalists
99% of stories pitched to journalists get rejected. Learn how you could be a part of the 1% by pitching your stories in the right way, to the right journalists, at the right time.
Best practices for press releases
Learn the Dos and Don'ts of a winning press release that gets the attention and the reasonable coverage you are looking for.