13 Ways a Market Survey Will Up Your Marketing Game
Understanding your market is crucial for success. Whether you're a bucking start-up or a seasoned enterprise, a market survey is an...
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Home Delivery World USA 2024: Navigating the Middle Mile in Retail Logistics
The 12th annual Home Delivery World USA, scheduled for June 5-6, 2024 at the Pennsylvania Convention Center, brings focus to every part...
Top 11 Sustainability Events of 2024
The year 2024 marks a significant leap forward in the global commitment to sustainability, with numerous events spanning the globe to...
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Maneek Mohan
- Sep 29, 2023
- 4 min
How to Build a Strong Logistics and Supply Chain Brand
The logistics and supply chain industry is complex and ever-changing, but what makes a strong brand in the supply chain has remained the...
138 views0 comments
Soumya Nair
- Sep 28, 2023
- 2 min
#PRFAIL - Lessons in Public Relations
1. Be a journalist's friend, not just a source. 2. "Your partnership with company X is not news. Please don't waste my time." 3. "As...
572 views1 comment
Team CHARLIE PESTI
- Aug 27, 2023
- 4 min
Mission:Impossible
Breaking Through the 100,000-Unread-eMails Barrier The digital age has made it easier for anyone to reach out to the media, resulting in...
316 views0 comments
Team CHARLIE PESTI
- Jul 25, 2023
- 7 min
100 Interesting Facts About Press Releases
1. One out of four businesses publish more than 10 press releases each year, indicating the frequency and relevance of this communication...
207 views0 comments
Team CHARLIE PESTI
- May 15, 2023
- 2 min
How to Measure the Success of Your PR Campaign
Today, our focus is on measuring the impact of B2B PR and how to track and analyze a campaign's success effectively. Let's get started!...
46 views0 comments
Kriti Kumari
- Mar 2, 2023
- 3 min
Press Releases WTF: What’s the Frequency?
Last time, we talked about building a relationship with the press and being involved with your industry. It’s a long process but well...
441 views0 comments
Kriti Kumari
- Feb 25, 2023
- 2 min
Quick Social Media tips for Supply Chain & Logistics businesses
How do you promote the supply chain? The best way to promote your supply chain business is to increase your online and offline...
125 views0 comments
Soumya Nair
- Feb 23, 2023
- 5 min
How to Pitch a Journalist: A CHARLIE PESTI event at Manifest 2023
Manifest 2023: The Future of Logistics was a premier gathering of innovators, industry leaders, and investors showcasing cutting-edge...
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Soumya Nair
- Feb 20, 2023
- 5 min
17 Reasons Why Businesses Should Hire a PR Agency
“Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin PR or Public Relations is a...
1,128 views0 comments
Kriti Kumari
- Feb 20, 2023
- 6 min
Measuring the Impact of B2B PR: How to Track and Analyze Your Campaigns' Success
Introduction to tracking PR campaigns A PR (public relations) campaign refers to an organization or individual's coordinated and...
59 views0 comments
Maneek Mohan
- Feb 14, 2023
- 1 min
Elevating the Industry: CHARLIE PESTI at TPMTech'23
Hello! We are excited to attend the upcoming TPMTech in California on February 23 and 24, 2023. We are thrilled to be attending for the...
816 views0 comments
Kriti Kumari
- Feb 14, 2023
- 3 min
Formatting a Press Release
Now that we understand the content and the structure of a proper press release, as well as what to say and how to say it, it’s time we...
20 views0 comments
Charlie Pesti
- Feb 13, 2023
- 3 min
The Geometry of a Press Release: The Inverted Triangle
Last time we looked at words and grammar and how they can be used to keep the reader’s attention and make a press release engaging. Now...
231 views0 comments
Charlie Pesti
- Feb 13, 2023
- 2 min
Fundamentals of writing a Press Release
In the previous blog, we talked about using the inverted triangle style of writing press releases, opening with the most important...
48 views0 comments
Charlie Pesti
- Feb 13, 2023
- 3 min
Putting It All Together: Assembling Your Press Release
Last time, we talked about the 5 W’s, who, what, where, when, and why. Each one of the Ws carries critical information and is a vital...
27 views0 comments
Maneek Mohan
- Jan 6, 2023
- 4 min
How to identify and fix your 'sucky' marketing?
Marketing is a crucial aspect of any business, as it helps to attract and retain customers and drive sales. However, not all marketing...
88 views0 comments
Soumya Nair
- Jan 6, 2023
- 4 min
Common Marketing Mistakes that Generate Negative ROI
“NOT EVERYTHING THAT COUNTS CAN BE COUNTED” -ALBERT EINSTEIN Return on Investment, a.k.a. ROI, is a more than a century-old, tried, and...
127 views0 comments
Kriti Kumari
- Jan 5, 2023
- 3 min
Build your Supply Chain Brand on LinkedIn
In this blog, we will discuss why you should consider LinkedIn as your business' best friend. There are several reasons why a supply...
269 views0 comments
Soumya Nair
- Jan 2, 2023
- 3 min
How to Stand Out at an Industry Event?
"People don’t just buy goods and services they buy relations, stories, and magic" - Seth Godin The addition of technology into the supply...
497 views0 comments
Kriti Kumari
- Dec 29, 2022
- 3 min
Guaranteed Ways to Generate Quality Leads for your Logistics Business?
According to the SEO Tribunal, 97% of people use the internet to learn more about companies. This means that if you aren't already doing...
55 views0 comments
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